Product Marketing Manager
4 weeks ago
Micromine is a leading provider of next-generation technology for the mining industry, with a strong presence in 9 countries worldwide.
We offer a dynamic and fast-paced work environment, with opportunities for growth and development.
What We Offer- A high-growth company with a strong focus on innovation and customer satisfaction
- A flexible work environment, with options for remote work and work-life balance
- A comprehensive benefits package, including paid parental leave, free gym membership, and employee assistance programs
- A collaborative and inclusive team culture, with opportunities for professional growth and development
- A modern and well-equipped office in Brisbane's Fortitude Valley
We are seeking a highly motivated and experienced Product Marketing Manager to join our team.
As a Product Marketing Manager, you will be responsible for defining and executing marketing plans that drive adoption, engagement, and revenue growth for our products.
You will work closely with cross-functional teams to position our products, create value propositions, plan go-to-market strategies, and develop sales and marketing content.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
- Develop and execute end-to-end marketing campaigns that articulate the benefits of our product suite for customers and partners worldwide
- Craft compelling messaging and positioning that effectively communicates the value proposition of our products to target audiences
- Create impactful marketing collateral, including sales enablement materials, presentations, case studies, and whitepapers
- Drive demand generation initiatives through digital marketing channels, events, webinars, and other promotional activities
- Analyse performance metrics and KPIs to measure the effectiveness of marketing campaigns and optimize strategies for continuous improvement
We are looking for a highly experienced and skilled Product Marketing Manager with a proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content.
Key skills and qualifications include:
- Senior experience in B2B product marketing
- Proven track record in the development of product positioning, creating value propositions, planning go-to-market strategies, and developing sales and marketing content
- Ideal experience within the software / SAAS space
- Mining industry experience or exposure is a plus
- Strong communication skills, both verbal and written, with demonstrable experience in translating complex information and data into clear understandable messages
- Responsible for product suite revenue and growth goals
- Comfortable using collaboration, CRM, and marketing automation tools
If you are a motivated and experienced Product Marketing Manager looking for a new challenge, we encourage you to apply for this exciting opportunity.
To learn more or apply, visit our website
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