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Senior Lifecycle Marketing Manager

2 months ago

Council Of The City Of Sydney, Australia ClearCompany Full time
Senior Lifecycle Marketing Manager

We are seeking a highly skilled Senior Lifecycle Marketing Manager to join our team at ClearCompany. As a key member of our marketing team, you will be responsible for developing and executing strategies to drive customer retention and engagement.

Key Responsibilities:

  • Lead customer lifecycle marketing campaigns across multiple channels to drive retention and engagement.
  • Develop and execute strategies to drive product activation, usage, and retention based on customer insights.
  • Identify high-risk churn customers and create targeted initiatives to engage and retain them.
  • Collaborate with cross-functional teams to align retention strategies and enhance product usage.
  • Report and forecast on customer attrition, active use trends, and campaign performance.

Requirements:

  • Extensive experience in marketing with a customer-centric, data-driven approach.
  • Strong project management skills to deliver campaigns efficiently and on time.
  • Excellent written and verbal communication skills for effective stakeholder management.
  • Ability to work collaboratively in a fast-paced, cross-functional team environment.
  • Deep understanding of customer behavioural data to inform decision-making and retention strategies.

What We Offer:

  • Flexible hybrid work arrangement with a mix of remote and office work.
  • Paid annual leave and sick leave.
  • Opportunity to work with a global FinTech leader.