Strategic Media Director
2 weeks ago
Flourish as a media and marketing expert at Flight Centre Travel Group, where you will shape the travel industry's narrative through impactful campaigns.
We're seeking an experienced professional to lead our media team in delivering exceptional results. As a Strategic Media Director, you will be responsible for driving business outcomes through effective media planning, strategy, and campaign execution.
Mission-Critical Responsibilities:
- Craft and execute media plans that maximize ROI across various channels and markets.
- Build and maintain strong relationships with key media partners to secure prime placements and drive brand awareness.
- Oversee the implementation of creative assets, ensuring timely delivery and seamless integration.
- Analyze campaign performance and optimize strategies to achieve maximum impact.
- Manage print and above-the-line spend commitments, exploring opportunities to drive enquiries and boost ROAS.
Pursuing Excellence:
- Drive brand awareness through strategic PR initiatives, including media familiarisation trips.
- Lead award submissions and corporate PR strategies.
- Negotiate and execute sponsorship agreements.
Leading by Example:
- Foster a high-performing media team through mentorship and guidance.
- Collaborate with internal and external stakeholders to meet marketing goals.
With 8+ years of experience in media, marketing, and PR, and 5+ years of leadership experience, you possess a proven track record of delivering successful B2C campaigns. Your exceptional stakeholder management skills and ability to build strong relationships make you an ideal fit for this role.
A competitive salary of $120,000 per annum reflects your value to our organisation. Enjoy ongoing learning and skill development opportunities, occasional escapes to bucket list destinations, career advancement possibilities, and access to industry-leading health and well-being programs and financial advisors.
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Strategic Media Buying Specialist
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Strategic Media Planning Director
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