Digital Media Strategist

2 weeks ago


Brisbane, Queensland, Australia Workplace Engagement People Full time
Job Description

We're looking for a skilled Head of Digital Media Operations to lead our digital media trading team. As a key member of our team, you'll be responsible for developing and executing strategic media plans that drive client goals and ROI.

Key Responsibilities:

  1. Develop and execute media plans that optimize client outcomes and agency profitability.
  2. Collaborate with the trading team to ensure optimal media investment and campaign performance.
  3. Monitor and adjust campaign configuration to optimize client outcomes and ensure quality assurance checks on campaigns.
  4. Accountable for all aspects of the activation of digital media campaigns, including campaign creation, performance optimization, and budget monitoring.
  5. Provide strategic recommendations during campaign media planning and input into new campaign developments and new business development.
  6. Analyze and optimize campaigns based on performance data to maximize return on investment and contribution to agency margin.
  7. Stay updated on industry trends, new technologies, and analytics to continuously improve trading outcomes.
  8. Cultivate relationships with clients and media platforms to ensure optimal media buying and trading.
  9. Regular reporting to the Directors on the overall performance of digital media activities within the agency.

Requirements:

  • Proven experience in digital media trading, with a strong understanding of social, search, and programmatic media.
  • Leadership ability, developing and managing teams in a high-performance environment.
  • Strong commercial acumen, with expertise in optimizing media investments to achieve both performance and profitability goals.
  • Ability to manage multiple campaigns and deadlines in a fast-paced environment.
  • Excellent communication skills, capable of engaging with senior stakeholders and presenting complex data in a clear and actionable manner.
  • Forward-thinking, with a passion for leveraging new tools and strategies to improve trading efficiency and profitability.

Preferred Experience:

  • 4+ years' experience working in an agency environment, managing multiple accounts while ensuring campaign profitability.
  • Familiarity with media trading platforms, programmatic technologies, and tools that support margin optimization.
  • A track record of delivering cost-efficient media buys that enhance both client outcomes and agency profitability.

What We Offer:

  • A collaborative and innovative work environment that encourages creativity and growth.
  • Opportunities to work with high-profile clients and cutting-edge media technologies.
  • Career development and training opportunities.
  • A supportive team that values your contributions and invests in your success.
  • A competitive salary and benefits package, including flexible work arrangements.


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