Digital Media Strategist
2 weeks ago
We're looking for a skilled Head of Digital Media Operations to lead our digital media trading team. As a key member of our team, you'll be responsible for developing and executing strategic media plans that drive client goals and ROI.
Key Responsibilities:
- Develop and execute media plans that optimize client outcomes and agency profitability.
- Collaborate with the trading team to ensure optimal media investment and campaign performance.
- Monitor and adjust campaign configuration to optimize client outcomes and ensure quality assurance checks on campaigns.
- Accountable for all aspects of the activation of digital media campaigns, including campaign creation, performance optimization, and budget monitoring.
- Provide strategic recommendations during campaign media planning and input into new campaign developments and new business development.
- Analyze and optimize campaigns based on performance data to maximize return on investment and contribution to agency margin.
- Stay updated on industry trends, new technologies, and analytics to continuously improve trading outcomes.
- Cultivate relationships with clients and media platforms to ensure optimal media buying and trading.
- Regular reporting to the Directors on the overall performance of digital media activities within the agency.
Requirements:
- Proven experience in digital media trading, with a strong understanding of social, search, and programmatic media.
- Leadership ability, developing and managing teams in a high-performance environment.
- Strong commercial acumen, with expertise in optimizing media investments to achieve both performance and profitability goals.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
- Excellent communication skills, capable of engaging with senior stakeholders and presenting complex data in a clear and actionable manner.
- Forward-thinking, with a passion for leveraging new tools and strategies to improve trading efficiency and profitability.
Preferred Experience:
- 4+ years' experience working in an agency environment, managing multiple accounts while ensuring campaign profitability.
- Familiarity with media trading platforms, programmatic technologies, and tools that support margin optimization.
- A track record of delivering cost-efficient media buys that enhance both client outcomes and agency profitability.
What We Offer:
- A collaborative and innovative work environment that encourages creativity and growth.
- Opportunities to work with high-profile clients and cutting-edge media technologies.
- Career development and training opportunities.
- A supportive team that values your contributions and invests in your success.
- A competitive salary and benefits package, including flexible work arrangements.
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