Brand Lead

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $110,000

Brand Manager Position

About the Role

As a Brand Manager, you will lead the development and execution of business plans for assigned brands, achieving sales, profit, and market share targets. You will be responsible for maintaining product knowledge, understanding brand attributes, and staying up-to-date on consumer and shopper trends.

The ideal candidate will have experience in marketing within the Pharmaceutical OTC, FMCG, or Life Sciences industries, with a proven track record of developing and leading campaigns to deliver agreed communication strategies.

Key Responsibilities

  • Develop and implement business plans for assigned brands, including setting pricing and channel strategy.
  • Maintain a high level of product knowledge and understand brand attributes.
  • Stay up-to-date on consumer and shopper trends, needs, and behaviors.
  • Conduct analysis of market data to identify opportunities and challenges.
  • Prepare SWOT and PEST analyses to inform brand positioning and strategy.
  • Translate data into meaningful insights to identify and develop brand positioning and strategy.
  • Identify, plan, and develop innovation pipeline for incremental growth.
  • Set and manage advertising and promotion spend in line with agreed budget.

Requirements

  • Experience in marketing within the Pharmaceutical OTC, FMCG, or Life Sciences industries.
  • Proven track record of developing and leading campaigns to deliver agreed communication strategies.

Benefits

  • Real flexibility including hybrid and flexible working and additional leave.
  • Health and wellness initiatives to support employees' physical, mental, and social health.
  • Investment and focus on continuous learning and development for all employees.
  • Modern office environment with outcomes-based, agile ways of working.
  • A thriving rewards and recognition program.

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