Customer Experience Strategist

1 day ago

Sydney, New South Wales, Australia beBeeActivation Full time $255,350 - $262,611
Job Overview

This is a pivotal role in activating brand campaigns at the customer level.

The position serves as a key connector between Sales, Marketing, and retail partners, bringing national banners and e-retailers to life across both Australia and New Zealand.

The Customer Activation Manager will lead the development and execution of activation strategies, requiring strategic thinking paired with executional excellence.

  • Develop and execute activation plans for off-premise retailers and pureplay e-retailers across Australia and New Zealand.
  • Partner with Sales teams on Joint Business Planning to ensure customer alignment and tailored solutions.
  • Drive in-store, digital, and promotional activations across platforms.
  • Own end-to-end execution including brief writing, creative asset coordination, and cross-functional collaboration.
  • Manage VAP planning and execution across all relevant trade partners.
  • Support in trade events, tastings, and immersions where required.
  • Build strong working relationships with internal stakeholders and key external stakeholders.
  • Represent brands with excellence in all trade-facing materials and activations.
  • Ensure alignment between customer and brand priorities at both head office and store levels.
  • Measure activation performance using defined KPIs and provide regular updates to internal and external stakeholders.

For this role, you will require a university degree in Business/Marketing or an equivalent field, proficiency in both written and spoken English, and minimum 4 years' experience in sales and/or marketing, ideally within liquor, FMCG, or retail.

Requirements

Strong understanding of sales and marketing principles.

Ability to develop and execute activation plans.

Excellent communication and presentation skills.

Strategic thinking paired with executional excellence.

Proficiency in written and spoken English.

Preferred Qualifications

University degree in Business/Marketing or an equivalent field.

Minimum 4 years' experience in sales and/or marketing.

Experience in liquor, FMCG, or retail industry.

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