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Marketing Campaign Specialist

2 months ago

City of Armadale, Australia National and State Office Full time
About Us

Regis is a leading national aged care provider, dedicated to delivering high-quality care and support services to senior Australians. With 20 years of experience, we pride ourselves on our commitment to person-centred support and our passionate team of professionals.

About the Role

We are seeking a skilled Marketing Specialist to play a critical role in planning and executing marketing campaigns, analysing and reporting on marketing activity, and providing strategic guidance to key stakeholders. The successful candidate will have a blend of digital and traditional marketing skills, as well as experience in stakeholder management, project management, content writing, and data analysis.

Key Responsibilities
  • Develop and execute integrated marketing campaigns and local market activations across Residential Aged Care and Home Care
  • Lead the planning and delivery of marketing campaigns on time and in budget
  • Work with key stakeholders to understand occupancy opportunities and challenges that inform strategy and execution
  • Identify effective new marketing and promotional channels, including media channels for delivering key messages to prospective customers
  • Develop and communicate marketing plans, campaign results, and project recommendations to the wider business
  • Develop effective evaluation strategies across each campaign
  • Work with external agencies on campaign execution
  • Support the creation and publishing of engaging, high-impact content
  • Deliver excellent customer service across stakeholder groups internally and externally
  • Build exceptional stakeholder relationships, fostering a culture of collaboration
About You

We are seeking an individual with 4-5 years of marketing experience who can confidently contribute to and execute successful marketing campaigns. Additional capabilities include:

  • Experience in health services or services sector is preferred but not essential
  • Ability to write a comprehensive brief and manage delivery of marketing campaigns via an agency or partner organisation
  • Write a marketing plan with clear objectives, actions, and evaluation
  • Demonstrated expertise in the delivery of engaging content
  • Implementing marketing and advertising campaigns, including media planning and creative development
  • Demonstrated experience developing marketing messaging and advertising that effectively represents the brand framework of an organisation
  • Outstanding communication skills, including excellent spelling and grammar, and the ability to write in plain and engaging language
  • Demonstrated experience with reporting, collating and drawing insights from analytics, and developing ongoing reporting relevant for the intended audience
  • A proven ability to follow policies and Australian legislation on privacy, copyright, and accessibility
  • An ability to work in a highly collaborative multi-disciplinary team, as well as showing a high degree of initiative
  • Demonstrated ability to manage competing priorities to achieve quality outcomes
  • Effective at building internal and external stakeholder relationships and identifying opportunities for adapting marketing plans accordingly
  • Can balance stakeholder needs effectively and influence and negotiate to achieve positive outcomes
  • Demonstrated ability to be proactive and focus on continuous improvement
  • Work to a clear marketing budget and deliver marketing outcomes on time and to budget
  • Energetic, positive, and a team player
  • Demonstrated high level of computer literacy using office and Office
Benefits
  • Flexible work environment
  • Supportive team
  • Strategic growth opportunities
  • Opportunity to contribute to a comprehensive program of change in marketing and communications
  • Discounts and benefits through Maxxia Rewards
  • Discounted private health insurance, gym memberships, technology items, and more
  • A number of employee wellness platforms, including EAP and free annual Influenza vaccination
  • Vehicle financing through salary packaging, novated leasing, and super contributions
  • Appreciation programs and events
How to Apply

If you feel this is the right opportunity for you, click apply now and follow the prompts.