Marketing Specialist

Our marketing department work across multiple brands to attract new patients and support our General Managers as they grow their respective states, through a variety of content, campaigns, and events. City Fertility is seeking a multi-skilled, omni channel Marketing Specialist to join our Marketing team where you will take ownership of our First Step Fertility brand. In this role you'll responsible for driving brand awareness and generating consistent, qualified leads into our pipeline.

About Us:

City Fertility is a leading provider in the Fertility/IVF Services market in Australasia, renowned for our commitment to excellence in patient care and legacy of pioneering fertility treatments. We take pride in offering a comprehensive range of specialist fertility services to individuals and couples across Australia.

Your Role:

As a Marketing Specialist working from our head office in Brisbane, you’ll be responsible for delivering omni channel marketing campaigns that drives leads it the wider City Fertility business while ensuring a consistent brand experience.

You’ll plan, execute and optimise these campaigns across various channels in partnership with our digital and PR agencies, also utilising the existing marketing team’s skillset and specialities such as Graphic Designer, Digital and CRM.

This dynamic role requires a creative and analytical thinker who can oversee marketing campaigns and can bring together multiple stakeholders to achieve a shared goal.

You will have the opportunity to make a meaningful impact by raising awareness of our fertility services, helping individuals and couples navigate their fertility journey.

Qualifications and skills we value:

We are looking for someone who is enthusiastic, gets excited about problem solving and can bring generalist marketing experience whilst still wanting to develop and grow specific skillsets.

Understanding the Allied Health space will be advantageous, with a focus on being able to work collaboratively with health leaders and General Practitioners.

Within your generalist marketing experience, you’ll ideally bring exposure within the following specialities:

• Creating campaigns - Working closely with our Digital Lead and State General Managers, you'll brainstorm, ideate and create engaging marketing campaigns at both a state and national level.
• Briefing Specialists - You'll work closely with our in-house Graphic Designers and Digital Lead to ensure you have what you need to make your campaign a success.
• Content - You'll be comfortable creating content across a variety of mediums that engage and educate potential new patients.
• Website Management - You'll be able to make regular changes to the content of our website to reflect changes in our service offerings etc.

Above all else we’re looking for someone who’s organised, can communicate with clarity and purpose and whose always interested in challenging themselves and learning new skills.

Diverse Perspectives Welcome

At City Fertility, we’re cultivating a diverse and inclusive workplace that thrives on innovation. Meeting every single requirement? Not necessary. We encourage you to apply if you’re drawn to this role, even if your past experiences don’t perfectly align with the skills we’ve outlined.

Our team operates in an autonomous environment, where we celebrate innovation. Embrace your strengths, as we value everyone’s unique contribution. We offer flexibility and a comprehensive benefits package within a supportive team-based culture. If you have any specific needs or requirements, feel free to discuss them with us; and we’ll try our best to accommodate your requests.

Our marketing department work across multiple brands to attract new patients and support our General Managers as they grow their respective states, through a variety of content, campaigns, and events. City Fertility is seeking a multi-skilled, omni channel Marketing Specialist to join our Marketing team where you will take ownership of our First Step Fertility brand. In this role you'll responsible for driving brand awareness and generating consistent, qualified leads into our pipeline.

About Us:

City Fertility is a leading provider in the Fertility/IVF Services market in Australasia, renowned for our commitment to excellence in patient care and legacy of pioneering fertility treatments. We take pride in offering a comprehensive range of specialist fertility services to individuals and couples across Australia.

Your Role:

As a Marketing Specialist working from our head office in Brisbane, you’ll be responsible for delivering omni channel marketing campaigns that drives leads it the wider City Fertility business while ensuring a consistent brand experience.

You’ll plan, execute and optimise these campaigns across various channels in partnership with our digital and PR agencies, also utilising the existing marketing team’s skillset and specialities such as Graphic Designer, Digital and CRM.

This dynamic role requires a creative and analytical thinker who can oversee marketing campaigns and can bring together multiple stakeholders to achieve a shared goal.

You will have the opportunity to make a meaningful impact by raising awareness of our fertility services, helping individuals and couples navigate their fertility journey.

Qualifications and skills we value:

We are looking for someone who is enthusiastic, gets excited about problem solving and can bring generalist marketing experience whilst still wanting to develop and grow specific skillsets.

Understanding the Allied Health space will be advantageous, with a focus on being able to work collaboratively with health leaders and General Practitioners.

Within your generalist marketing experience, you’ll ideally bring exposure within the following specialities:

• Creating campaigns - Working closely with our Digital Lead and State General Managers, you'll brainstorm, ideate and create engaging marketing campaigns at both a state and national level.
• Briefing Specialists - You'll work closely with our in-house Graphic Designers and Digital Lead to ensure you have what you need to make your campaign a success.
• Content - You'll be comfortable creating content across a variety of mediums that engage and educate potential new patients.
• Website Management - You'll be able to make regular changes to the content of our website to reflect changes in our service offerings etc.

Above all else we’re looking for someone who’s organised, can communicate with clarity and purpose and whose always interested in challenging themselves and learning new skills.

Diverse Perspectives Welcome

At City Fertility, we’re cultivating a diverse and inclusive workplace that thrives on innovation. Meeting every single requirement? Not necessary. We encourage you to apply if you’re drawn to this role, even if your past experiences don’t perfectly align with the skills we’ve outlined.

Our team operates in an autonomous environment, where we celebrate innovation. Embrace your strengths, as we value everyone’s unique contribution. We offer flexibility and a comprehensive benefits package within a supportive team-based culture. If you have any specific needs or requirements, feel free to discuss them with us; and we’ll try our best to accommodate your requests.