Marketing Campaigns Specialist

2 months ago

Melbourne City Centre, Australia Transurban Full time

12 month fixed-term opportunity in an ASX15 Listed Business
- Flexible Working Culture | Beautiful Modern Office
- Operate with autonomy in a supportive & high performing team environment

As one of the world's largest toll-road operators, Transurban aims to bring people and places closer in a safer, smarter and faster way. We are customer obsessed - whether it's the technology that keeps drivers safe on our roads, our digital channels or our Customer Care team, we focus on creating frictionless experiences that keep people moving.

About the role

We're seeking a Marketing Campaign Specialist to join our Marketing team and support the (Major Project) to deliver customer campaigns and initiatives.

You'll join an innovative team passionate about delivering exceptional customer experiences.

As our Marketing Campaign Specialist, you'll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work.

Day-to-day, you will:

- Manage the end-to-end delivery of marketing campaigns, competitions, and tactical activities to support project initiatives and road opening.
- Deliver customer acquisition activities to drive account growth End-to-end project management of internal stakeholders and external agencies to deliver on campaign objectives.
- Support the Marketing & Communications Project Manager in the strategy development of campaigns and customer initiatives.
- Bring our customer value proposition to life across multiple touch points (owned and paid channels) to help drive customer advocacy.
- Manage the media buying agency to ensure paid media activity aligns to campaign strategy and is delivered in line with approved channel plan and within budget.
- Manage the delivery of customer events, conferences, partnerships, and sponsorships.
- Manage the tracking, reporting, and optimisation of performance during and post the campaign period, including developing data-led dashboards.

This role will suit someone with a curious mind and transferrable skills and experiences, including:

- Undergraduate degree in Marketing, Communications or related discipline
- At least 5 years’ experience in marketing in an internal department or agency, preferably within a Marketing or Customer Communications team
- Proven record of delivering successful end-to-end campaigns across owned and paid channels
- Strong project management and time management skills to deliver multiple projects simultaneously on time and within/or under budget
- Exceptional writing, verbal and interpersonal skills with the ability to relate to all levels of management and external stakeholders.

Preferred:

- Consumer related industry experience preferred
- Experience in B2B marketing
- Event management experience

With a career at Transurban, you’ll enjoy a range of benefits, including:

- A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year
- 16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well
- Learning and development opportunities to support your career interests
- Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more
- Share offers and insurance benefits
- Social activities, community give-back programs and paid volunteer days

We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.

We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience - whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns.


Job Type:
Fixed Term (Fixed Term)

Closing Date:
06-Dec-2024 0:00

Please note: The closing date reflects the time zone of the Primary Location for this job posting.

Primary Location:
Melbourne CBD & Inner Suburbs Melbourne VIC

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