Marketing Operations Specialist

1 month ago

Melbourne, Victoria, Australia Airwallex Full time

About Airwallex



Airwallex is a unified payments and financial platform for global businesses. Our platform empowers over 100,000 businesses worldwide to manage everything from business accounts, payments, spend management, and treasury to embedded finance at a global scale.



We have a team of over 1,500 innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors, Airwallex is leading the charge in building the global payments and financial platform of the future.



We are seeking a talented Marketing Operations Manager to oversee lead management across the Marketing and Sales funnel. The ideal candidate will be a strategic thinker with a deep understanding of funnel dynamics, data analysis, and process optimization. They will work closely with the Marketing and Sales teams to implement standardized processes for lead management and funnel optimization.



Responsibilities


  • Continuously monitor the performance of the Marketing and Sales funnel, using data analytics tools to track key metrics such as lead conversion rates, stage progression, and drop-off points.
  • Identify and address any leaks or inefficiencies, implementing strategies to improve lead retention and ensure a smooth transition between stages.
  • Drive standardized processes for managing leads across the funnel, ensuring alignment between Marketing and Sales teams and supporting a consistent approach.
  • Create regular reports on funnel performance, providing actionable insights and recommendations to senior management to support strategic decision-making.
  • Educate and train team members on best practices for funnel management, ensuring that everyone involved in the process understands their role and responsibilities.
  • Oversee the use of Marketing automation, AI technology, CRM systems, and other tools that support funnel management, ensuring they are configured and used effectively.
  • Stay informed about the latest trends and best practices in funnel management, continuously seeking opportunities to elevate our performance.


Requirements


  • 5+ years of experience in Marketing Operations, funnel management, or a related role at a B2B tech company.
  • Strong problem-solving skills to identify and address inefficiencies, leaks, and bottlenecks in the funnel.
  • A good understanding of data management practices, including segmentation, lead scoring, and data hygiene.
  • Experience in designing and implementing standardized processes for lead management and funnel optimization.
  • A knowledge of B2B Sales processes and the ability to align Marketing efforts with Sales goals to ensure a cohesive approach.
  • Excellent communication skills to articulate insights, strategies, and recommendations to both technical and non-technical stakeholders.
  • A deep understanding of the customer journey and the ability to tailor funnel processes to meet the needs and behaviors of different customer segments.
  • Certifications in Marketing automation platforms (e.g., Marketo Certified Expert) or CRM systems, as well as basic SQL skills are a plus.


What You Get


  • The opportunity to make an impact in a rapidly growing, global fintech company.
  • A competitive salary.
  • Stock options within Airwallex.
  • Ongoing learning and development opportunities.
  • A collaborative, fast-paced environment where you will make a genuine impact.


Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence, and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

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