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Marketing Strategy Specialist

2 months ago

Perth, Western Australia Bayside Group Full time

Join the Bayside Group team as a Marketing Strategy Specialist and play a pivotal role in developing and executing marketing strategies to promote our products and enhance brand awareness.

About the Role

This is a dynamic opportunity for an experienced marketer to join our team and drive impactful marketing campaigns and initiatives. As a Marketing Strategy Specialist, you will collaborate closely with cross-functional teams to develop comprehensive marketing plans that support product launches, brand positioning, and market expansion efforts.

Key Responsibilities
  • Develop and implement marketing strategies to promote products and enhance brand awareness.
  • Collaborate with cross-functional teams to drive impactful marketing campaigns and initiatives.
  • Conduct market research and analysis to identify emerging trends, customer preferences, and competitive landscapes.
  • Create compelling marketing collateral, including sales materials, presentations, and digital content, to effectively communicate product value propositions.
  • Manage digital marketing channels, including website content, social media platforms, email campaigns, and online advertising, to drive engagement and generate leads.
  • Coordinate with external agencies and vendors to execute marketing initiatives, such as advertising campaigns, events, and promotional activities.
  • Monitor and evaluate marketing performance metrics, including ROI, customer acquisition costs, and campaign effectiveness, to optimize marketing strategies and tactics.
  • Stay abreast of industry developments, regulatory requirements, and market dynamics to inform strategic decision-making and ensure compliance with relevant guidelines.
Qualifications and Experience

To be successful in this role, you will need:

  • A bachelor's degree or higher qualification in marketing, business administration, or a related field.
  • At least 2 years of full-time experience in marketing, or at least 5 years of relevant full-time experience may substitute for the formal qualification.
Salary and Benefits

The estimated salary for this role is $86,000 - $88,000 per annum, plus superannuation. We offer a range of benefits, including opportunities for professional development and growth within the company.