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Brand Marketing Manager
2 months ago
This is a Brand Marketing Manager position at Montu, a leading company in the AU market. The successful candidate will play a pivotal role in creating and executing the brand strategy for our Leafio channel.
Key Responsibilities:- Develop and implement strategic brand plans that position Leafio as a best-in-class, trusted leader in pharmaceutical wholesaling.
- Conduct market research to understand customer needs, competitive landscape, and industry trends.
- Develop, maintain, and enforce brand guidelines to preserve brand integrity.
- Ensure brand consistency across all marketing touchpoints and channels.
- Identify growth opportunities for Leafio.
- Craft clear and compelling brand messaging and unique value proposition to ensure competitiveness in-market.
- Work closely with category, commercial, sales, and creative teams to integrate brand messaging into all aspects of Leafio marketing and communications.
- Bachelor's degree in Brand Management, Marketing, Business Administration, or a related field.
- Demonstrated experience as a Marketing/Brand Manager, in the healthcare marketing industry. Pharmacy marketing ideal.
- Proven experience developing marketing plans that generate growth.
- Experience developing and executing successful strategies and campaigns.
- Exceptional project management experience with the ability to manage multiple projects simultaneously and deliver in a fast-paced dynamic work environment.
- Experience developing marketing campaigns to a clinical audience with proven success.
- Demonstrable ongoing professional development in the field of brand management including strong understanding of branding and marketing principles.
- Strong understanding of a clinical audience to ensure campaigns effectively target and engage the intended audience.
- Exceptional verbal, written, and interpersonal communication skills including evidence of building networks and collaborative working arrangements with diverse stakeholder groups.
- Demonstrated ability to work with cross-functional teams and meet deadlines.
- Established analytical and problem-solving skills including proven ability to analyse and understand complex information, business processes, and concepts.
Montu is committed to creating a diverse and inclusive work environment. We welcome applications from candidates of all backgrounds and perspectives.