Marketing Brand Manager

7 days ago

Sydney, New South Wales, Australia Voyages Indigenous Tourism Australia Full time

Voyages Indigenous Tourism Australia is seeking a highly skilled Brand & Marketing Professional to join our Marketing Team as Brand & GTM Manager. This role will see you conceptualise and deliver best-in-class marketing campaigns and collateral across the Voyages family of brands, driving engaging, on-brand creative to help drive awareness and consideration throughout the customer journey with a key focus on executing hard-hitting tactical campaigns in partnership with internal and external stakeholders to drive maximum ROI.

Key Responsibilities:

  • Develop and execute end-to-end campaign management plans, including timely briefing of stakeholders and delivering best-in-market creative.
  • Identify and develop marketing opportunities to improve the guest journey.
  • Monitor and analyse campaign performance, using data-driven insights to optimise GTM strategies.
  • Work with the Director of Marketing to develop the brand strategy and annual plan, and drive the successful implementation of activity plans to increase awareness and consideration.
  • Implement best practices that enhance user experience and maximise engagement with our audience.
  • Manage day-to-day agency relationships, ensuring quality work is delivered on brief, on time and within budget.

Requirements:

  • 7+ years' experience in a marketing/campaign management role, with a preference for Tourism Industry experience.
  • Proven experience managing multiple agencies.
  • Experience in executing brand standards.
  • Experience managing in-house graphic designers or creative development experience with an agency.
  • Experience navigating complex stakeholder environments.
  • Understanding of creative best practices with a ROI focus, and working knowledge of media channel performance and optimisation strategies.

About Us:

Voyages Indigenous Tourism Australia is a company committed to social responsibility, supporting people and communities. We offer a hybrid work arrangement, competitive pay, property discounts, and a modern office space with numerous perks and facilities. We prioritise high achievers, providing a wide range of development opportunities to support our top performers in achieving their goals.

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