Digital Marketing Specialist

6 days ago

Docklands, Victoria, Australia Bega Cheese Ltd Full time
About the Role

This is an exciting opportunity for a creative and up-and-coming Digital Marketing Specialist to play a key role in the development and execution of content and campaigns across key platforms like TikTok, Instagram, and Facebook.

This is a hybrid position allowing for a Work from Home and office mix.

Key Responsibilities
  • Create and manage content calendars and paid activity across TikTok, Instagram, and Facebook.
  • Work closely with the marketing team to ideate and produce engaging content and identify opportunities to extend the reach of our well-known brands.
  • Ensure brand and customer experience consistency by collaborating with various teams.
  • Provide and share insights on social media performance and campaign trends with internal stakeholders.
  • Develop and manage end-to-end influencer strategies, from outreach to onboarding.
About You
  • Proven experience in digital marketing, content marketing, or a related field.
  • Deep understanding of social media best practices and the ability to create engaging content that amplifies brand reach.
  • Strong skills in managing relationships and communicating effectively with multiple stakeholders, both internal and external.
  • Ability to convey stories through trends and data.
  • Familiarity with social media management tools such as Meltwater, Meta, Falcon, or Sprout Social.
About Bega Group

Bega Group is home to many trusted and iconic food and beverage brands. Whether it's VEGEMITE on toast, a Big M on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.

Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive.

Life at Bega Group
  • Join a dedicated, forward-thinking and innovative culture.
  • Grow with us, through opportunities for career development and progression.
  • Contribute by giving back to your community through charities we partner with.
  • Access to mental and physical health programs through our wellbeing portal and programs.
  • Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance.

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