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Social Media Marketing Manager
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About the Opportunity
We are seeking a seasoned, creative professional to join our team as a Social Media Marketing Manager - Video Specialist. This is a 12-month fixed term parental leave cover position that will drive the evolution of our creator and short-form video strategies.
Key Responsibilities
- Develop and execute measurable creator and influencer marketing strategies and campaigns to drive brand awareness and engagement.
- Negotiate partnerships and contracts with creators and influencers/agencies/talent managers.
- Develop and implement comprehensive social media marketing campaigns for TikTok and other vertical video placements like Instagram Reels and YouTube Shorts.
- Partner with Finance and the wider team on annual social budget forecasting and initiatives planning.
- Track and measure campaign performance, analysing ROI and identifying opportunities for optimisation.
About You
This role would be a perfect match for a creative professional who is obsessive about socials and has experience in TikTok and crafting compelling short-form social video content. Experience in managing relationships with agencies and creators is also essential. You'll need to be comfortable with managing a budget, as well as ensuring that tasks are running to time and cost. An effective storyteller, you will be able to bring together people, ideas and insights to achieve great results for the business.
What We Offer
As a Social Media Marketing Manager - Video Specialist at Medibank Private Limited, you will contribute to making a huge impact on the health of our people, members and all those who will join us in the future. You will work closely with the Integrated Brand team and the wider social media team to drive the evolution of our creator and short-form video strategies.
Day-to-Day
- Develop and execute measurable creator and influencer marketing strategies and campaigns to drive brand awareness and engagement.
- Negotiate partnerships and contracts with creators and influencers/agencies/talent managers.
- Develop and implement comprehensive social media marketing campaigns for TikTok and other vertical video placements like Instagram Reels and YouTube Shorts.
- Partner with Finance and the wider team on annual social budget forecasting and initiatives planning.
- Track and measure campaign performance, analysing ROI and identifying opportunities for optimisation.
Requirements
- Experience in managing relationships with agencies and creators.
- Comfortable with managing a budget and ensuring tasks are running to time and cost.
- Effective storyteller who can bring together people, ideas and insights to achieve great results for the business.
Language
English (en-US)