National Activation Manager

1 week ago

Sydney, New South Wales, Australia beBeeActivation Full time $150,000 - $200,000
Key Responsibilities

The role will oversee the development and execution of activation strategies across both off-premise and e-retail landscapes in Australia and New Zealand, including national banners and e-retail partners.

  • Lead the development and execution of activation plans for national off-premise and pureplay e-retailers across Australia and New Zealand.
  • Partner with Sales teams on Joint Business Planning to ensure customer alignment and tailored solutions.
  • Drive in-store, digital, and promotional activations across platforms like Coles360, Mixin, and leading NZ trade customers.
  • Own end-to-end execution including brief writing, creative asset coordination, and cross-functional collaboration.
  • Manage VAP planning and execution across all relevant trade partners.
  • Support in trade events, tastings, and immersions where required.
  • Build strong working relationships with internal stakeholders (Sales, Brand, Operations) and key external stakeholders (buyers, category managers, customer marketing teams).
  • Represent MH brands with excellence in all trade-facing materials and activations.
  • Ensure alignment between customer and brand priorities at both head office and store levels.
Role Overview

This position is responsible for driving activation strategies and developing partnerships to enhance business growth and expansion.

Skills and Qualifications

Strong leadership and communication skills are essential for this role. Experience in sales, marketing, or a related field is preferred.

Benefits

Opportunities for professional growth and development, as well as competitive compensation and benefits packages.

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