Activation Manager

7 days ago

Sydney, New South Wales, Australia beBeeActivation Full time $200,000 - $255,350
Customer Activation Specialist

Join our Customer Activation team as we drive brand campaigns across the Australian and New Zealand markets. This role requires an expert in sales and marketing, with a strong understanding of the liquor industry and experience in off-premise and e-retail activation.

Key Responsibilities:
  • Develop and execute activation plans for national off-premise and pureplay e-retailers across Australia and New Zealand.
  • Collaborate with Sales teams on Joint Business Planning to ensure customer alignment and tailored solutions.
  • Drive in-store, digital, and promotional activations across various platforms.
  • Manage VAP planning and execution across all relevant trade partners.
  • Support in trade events, tastings, and immersions where required.
Requirements:
  • Possession of a university degree in Business/Marketing or equivalent field.
  • Proficiency in both written and spoken English.
  • Minimum 4 years' experience in sales and/or marketing, ideally within liquor, FMCG or retail.
  • Proven success in off-premise and/or e-retail activation execution.
  • Strong understanding of the liquor landscape in both Australia and New Zealand.
  • Experience in project and stakeholder management.
Benefits:
  • Hybrid working arrangements.
  • Wellbeing initiatives including flex leave days, annual flu shots, summer Friday hours.
  • 14 weeks paid parental leave.
  • Product allowance.
  • Public transport allowance for travel to and from the office.
  • Volunteer days.
  • Study leave.
  • Career development and mobility opportunities.

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