Senior Brand Lead

This role involves developing and implementing strategic brand plans and initiatives to achieve sustainable organic growth. The successful candidate will be responsible for building and maintaining strong relationships with cross-functional teams, including sales, shopper, supply chain, finance, and manufacturing.

The ideal candidate will have a strong understanding of consumer insights, brand positioning, and innovation, as well as experience in marketing planning, commercial programs, media planning and evaluation, packaging design development, and go-to-market strategy.

This is an exciting opportunity for someone who is passionate about delivering exceptional results and making a meaningful impact on a global scale.

• Lead strategic brand planning, securing buy-ins from the business through data-driven insights, persuasive storytelling, and clear articulation of brand value and ROI.
  
• Develop and implement the full marketing mix, including commercial programs; media planning and evaluation; packaging design development; go-to-market strategy; and collaboration with the shopper team for in-store activation.
  
• Collaborate closely with creative, media, and PR agencies to bring bold, insight-driven campaigns to life across all channels.
  
• Act as the voice of the brand at leadership meetings, effectively communicating consumer trends, market dynamics, and brand performance to drive informed decisions.
  
• New Product Development – identify consumer insights through to project management of product innovation (proposition, concept testing, product specification, and commercialization) partnering with R&D teams.
  
• Ongoing analysis and review of consumer, category, and competitive information as part of a situation assessment of brand performance and identification of growth opportunities.
  
• Partner with cross-functional teams to ensure consistency and impactful brand execution.
  
• Partner with the global and local commercial team to develop a 2-3 year strategic innovation pipeline.
  
• Act as a mentor to junior members of the marketing team.
  

To succeed in this role, you will need to have:

• Degree qualified in marketing, business, or related commercial fields.
  
• 5+ years in brand or product management, ideally within FMCG.
  
• Ability to influence senior stakeholders.
  
• Strong commercial acumen – budgeting, forecasting, and P&L ownership.
  
• Creative thinking paired with data-driven decision making.
  
• Experience in NPD – ability to influence and collaborate with cross-functional teams to develop products from ideation to launch – local manufacturing experience highly regarded.
  
• Entrepreneurial can-do attitude, with the ability to find ways to break down growth barriers and navigate and perform in changing circumstances.
  
• Aspiration to develop into a Marketing Manager in the future.
  

We offer a range of benefits to support your personal and professional growth, including:

• Find a better work/life balance with hybrid and flexible working options, tailored to suit your lifestyle plus Flex Fridays.
  
• Access 16 weeks of paid parental leave for primary carers and 6 weeks for secondary carers.
  
• Take advantage of 2 Recharge Days and 1 Volunteer Day each year.
  
• Enjoy discounts across the range of our products.
  
• Benefit from a variety of discounted products and services, including health insurance, loan rates, and novated leasing.
  
• Purchase up to 2 weeks extra annual leave.
  
• Look after your social, physical, and mental wellbeing with our free wellness and mental health resources and social events.
  
• Grow your skills and knowledge with our tailored leadership and development programs, mentoring opportunities, and hundreds of online training courses.
  

We're a company that's committed to delivering incredible results, making things happen, and working together. When we get that right, we win. We've made the Forbes World's Best Employers list in 2022, 2023, and 2024, and we're proud of our culture of care and inclusion, which really matters to us. We continue to push ourselves to improve because we're proud of how far we've come, and we're excited about where we're headed.

Here's what you'll love about a career with us:

• Drive local impact on a global scale: A career with us is about delivering Better Care for a Better World. We do this through local care and connection. Join us and you'll find over dedicated team members helping to deliver our brands to over people in countries. And counting. Now THAT is impact at scale.
  
• Win in a culture of inclusion and care: We're all different, and so is every team. But you'll soon find the common ground that keeps our high-performing teams connected. You'll see that here, it's not politics and egos that propel you forward; it's integrity and trust.
  
• Be bold and own your incredible career opportunity: You don't have to move abroad to build a global career, but here, you have the choice if you want to. At , you'll find opportunity for the taking. You won't get lost in the noise, and you'll thrive and grow professionally and personally.