Senior Brand Manager, Kleenex

The Senior Brand Manager, Kleenex role at Kimberly-Clark is a highly strategic and business-critical position. You will be accountable for developing and implementing strategic brand plans and brand-building initiatives. As the brand custodian, you will strive to achieve sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation, developing marketing plans that result in sales, profit, share and equity gain. This role has end-to-end brand ownership, with a strong focus on the consumer — putting them at the centre of everything you do. You will manage the portfolio autonomously while influencing cross-functional partners in a matrix organisation that includes Sales, Shopper, Supply Chain, Finance, and Manufacturing. This role reports to the Marketing Manager and is highly visible within Kimberly-Clark Family Care & Professional business.

• Lead strategic brand planning, secure buy-ins from the business through data-driven insights, persuasive storytelling and clear articulation of brand value and ROI
  
• Development and implementation of the full marketing mix, including commercial programs; media planning and evaluation; packaging design development; go-to-market strategy; and collaboration with the shopper team for in-store activation
  
• Collaborate closely with creative, media and PR agencies to bring bold, insight-driven campaigns to life across all channels
  
• Act as the voice of the brand at leadership meetings, effectively communicating consumer trends, market dynamics and brand performance to drive informed decisions
  
• New Product Development – identify consumer insights through to project management of product innovation (proposition, concept testing, product specification and commercialization) partnering with R&D team
  
• Ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identification of growth opportunities
  
• Partner with cross-functional teams to ensure consistency and impactful brand execution
  
• Partner with the global and local commercial team to develop a 2-3 year strategic innovation pipeline
  
• Act as a mentor to junior members of the marketing team
  

• Degree qualified in marketing, business or related commercial fields
  
• 5+ years in brand or product management, ideally within FMCG
  
• Ability to influence senior stakeholders
  
• Strong commercial acumen – budgeting, forecasting and P&L ownership
  
• Creative thinking paired with data-driven decision making
  
• Experience in NPD - ability to influence and collaborate with cross-functional teams to develop products from ideation to launch – local manufacturing experience highly regarded
  
• Entrepreneurial can-do attitude, with the ability to find ways to break down growth barriers and navigate and perform in changing circumstances
  
• Aspiration to develop into a Marketing Manager in the future
  

At Kimberly-Clark, we're about delivering incredible results, making things happen, and working together. And when we get that right, we win. There's a reason why we've made the Forbes World's Best Employers list in 2022, 2023 and 2024. Here, our culture of care and inclusion really matters, and so does high performance. We continue to push ourselves to improve. Because we're proud of how far we've come. And we're excited about where we're headed.

Here's what you'll love about a career with us:

• Drive local impact on a global scale: A career with Kimberly-Clark is about delivering Better Care for a Better World. We do this through local care and connection. Join us and you'll find over 800 dedicated team members helping to deliver our brands to over 2.1 billion people in 175 countries. And counting. Now THAT is impact at scale
  
• Win in a culture of inclusion and care: We're all different and so is every K-C ANZ team. But you'll soon find the common ground that keeps our high-performing teams connected. You'll see that here, it's not politics and egos that propel you forward; it's integrity and trust
  
• Be bold and own your incredible career opportunity: You don't have to move abroad to build a global career, but here, you have the choice if you want to At K-C ANZ, you'll find opportunity for the taking. You won't get lost in the noise and you'll thrive and grow professionally and personally
  

• Find a better work/life balance with hybrid and flexible working options, tailored to suit your lifestyle plus Flex Fridays
  
• Access 16 weeks of paid parental leave for primary carers and 6 weeks for secondary carers
  
• Take advantage of 2 Recharge Days and 1 Volunteer Day each year
  
• Enjoy discounts across the range of Kimberly-Clark products
  
• Benefit from a variety of discounted products and services including health insurance, loan rates and novated leasing
  
• Purchase up to 2 weeks extra annual leave
  
• Look after your social, physical and mental wellbeing with our free wellness and mental health resources and social events
  
• Grow your skills and knowledge with our tailored leadership and development programs, mentoring opportunities plus hundreds of online training courses
  

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

Kimberly Clark is proudly accredited with as a WGEA Employer of Choice for Gender Equality.

Kimberly Clark is proudly ranked by Forbes as 'World's Best Employer' 2021, 2022, 2023 and 2024

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Primary Location
North Sydney Office

Worker Type
Employee

Time Type
Full time