Digital Marketing Strategist

2 days ago


Geelong, Victoria, Australia Cotton On Group Full time
About the Opportunity

We are seeking an experienced Digital Marketing Strategist to join our Cotton On Group team.

Job Description

The ideal candidate will have a passion for leading and managing teams, as well as a proven track record in social media marketing strategies that drive brand awareness and conversion. You will be responsible for developing and delivering innovative campaigns across multiple social channels, with a focus on customer engagement and market growth.

You will lead your team to create impactful brand moments and ensure a consistent global social media presence. Additionally, you will analyze performance data and identify areas of opportunity for growth with key stakeholders.

Key Responsibilities
  • Develop and execute social media marketing strategies to drive brand awareness and conversion
  • Lead a team of digital marketers to create engaging content and campaigns
  • Analyze performance data to inform strategic decisions and optimize marketing efforts
  • Collaborate with cross-functional teams to align social media goals with business objectives
Requirements

To succeed in this role, you will need:

  • A degree in Marketing or Advertising
  • Demonstrated experience in social media marketing, ideally within a retail business
  • Proven skills in analyzing data and reports relating to customer reach and engagement
  • Experience working with omnichannel platforms
  • Strong knowledge of web analytics platforms and data analysis tools
Benefits

We offer a competitive salary, ranging from $80,000 to $120,000 per annum, depending on experience. In addition to a generous salary package, we provide:

  • 50% team member discount off all brands (excluding Ceres Life, which is 30% off)
  • A world-class office with a state-of-the-art wellness center, featuring spa therapists, holistic health experts, and free fitness classes
  • A brand-new childcare center onsite, with incredible facilities and subsidized costs
  • A flexible working environment, allowing you to find the right balance between work and life
  • A comprehensive employee assistance program, supporting your physical and mental well-being
Our Culture

We are a passionate group of people, committed to making a real difference in people's lives through our philanthropic arm, the Cotton On Foundation. Our culture is built on six core values: optimism, passion, realism, energy, collaboration, and ethics. We believe in creating a workplace where everyone feels valued, supported, and empowered to do their best work.



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