Digital Content Strategist

4 days ago


North Geelong, Victoria, Australia Australian Broadcasting Corporation Full time
About the Role

We are seeking a talented Digital Content Strategist to join our team at the Australian Broadcasting Corporation.

Job Description
  • Create captivating content for social media platforms, ensuring our stories resonate with diverse audiences.
  • Participate in community management activities and seek opportunities to start conversations with the audience to drive further commissioning decisions.
  • Analyse data and audience insights to optimise content distribution and drive engagement across multiple channels.
  • Collaborate with cross-functional teams, including journalists, editors, and designers, to bring our digital news offerings to life.
  • Stay ahead of the curve by embracing emerging trends and technologies in the digital landscape.
Requirements
  • A deep understanding of social media platforms and their communities.
  • Exceptional storytelling skills and a keen eye for detail, ensuring our content is accurate, engaging, and aligns with ABC's journalistic standards.
  • The ability to effectively moderate comments and engage meaningfully with the online audience.
  • Proven experience in data analysis and audience insights, using metrics to inform content strategy.
  • A collaborative spirit and the ability to work in a fast-paced, deadline-driven environment.
What We Offer
  • Competitive salary range $92,000 - $99,000 per annum.
  • Paid parental, carer's and supporting partner leave.
  • Salary packaging.
  • ABC Mentoring.


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