Strategic Marketing Leader

3 days ago


Brisbane, Queensland, Australia beBeeMarketing Full time US$100,700 - US$186,900

ServiceChannel is seeking an experienced Strategic Marketing Leader to help drive our go-to-market strategy and lead cross-functional teams. The ideal candidate will have a proven track record of success in product marketing, sales enablement, and competitive analysis.

The successful candidate will be responsible for defining our positioning and messaging, crafting solution messaging, testing and optimizing messaging, creating sales enablement content, and training the sales team.

Responsibilities
  • Create buyer-focused content that resonates with multiple stakeholders, including presentations, web pages, videos, and demo talk tracks.
  • Analyze competitor and industry trends to inform product priorities and identify opportunities to grow market share.
  • Maintain a competitor intelligence library, battlecards, win/loss analysis, and objection handling.
Requirements
  • 4+ years of experience in product marketing or sales enablement in the B2B SaaS space.
  • Razor-sharp writing and presentation skills with a knack for storytelling and distilling complex ideas into compelling copy.
  • Proven understanding of a complex B2B SaaS sales process with multiple stakeholders.
  • Experience leading key GTM programs, including product launches, sales enablement efforts, competitive analysis, and content creation across the sales funnel.


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