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Experienced Shopper Marketing Specialist Wanted

2 weeks ago

Sydney, New South Wales, Australia beBeeShopper Full time $100,000 - $150,000
Job Title: Shopper Marketing Manager

This is a strategic opportunity to own the shopper marketing strategy for a leading Australian FMCG brand.

You will develop and implement a comprehensive shopper marketing plan, working collaboratively with cross-functional teams to create a world-class shopper experience.

Key responsibilities include:

  • Developing an in-store shopper marketing strategy that aligns with brand objectives;
  • Conducting customer behavior research to inform shopper marketing decisions;
  • Optimizing point of purchase (POP) materials and displays to drive customer engagement;
  • Reviewing pricing and ticketing techniques to improve price perception;
  • Developing recommendations for holding and displaying publications and announcements;
  • Introducing new ways of working across marketing, commercial, operations, and communications.

The successful applicant will have:

  • Previous experience in retail-based marketing or shopper marketing;
  • Strong stakeholder management skills in a fast-paced environment;
  • Exceptional communication and influencing skills to story tell and get buy-in from key stakeholders;
  • A proven track record of results-driven sales growth from a shopper lens.

Culture:

  • They are caring, nurturing, and inspiring, seeking like-minded, positive, and collaborative team players to join their shopper journey.