Senior Shopper Marketing Specialist

22 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $116,700 - $143,900

About the Role

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This role is responsible for leading shopper strategy development and execution in the Go-To-Market process, ensuring brand objectives are met and that shopper insight underpins all campaigns.

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Key Responsibilities

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  • Lead the development of shopper strategy, owning strategic oversight and input into key activation planning documents for the Off Premise channel.">
  • Deploy annual brand planning initiatives via partnering with Off-Premise retailers to deliver market share gains for the portfolio in market.">
  • Support growth planning through key processes, educating stakeholders on evolving customer requirements along with evolving BTL plans to be more customer aligned and drive stronger trade engagement.">
  • Co-create and deliver on new product development (NPD) activation plans by working cross-functionally with internal teams including brand and sales, as well as externally with retailers.">
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Qualifications

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The ideal candidate will have tertiary qualifications in a Commerce/Business discipline, FMCG Trade and/or Shopper Marketing Management expertise, advanced project management capability, analytical skills, computer literacy, and experience in direct interaction & management with Customer Functions. They will also have strong coaching and mentoring skills with a passion for developing others, emotional intelligence, empathy, and the ability to inspire trust.

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Benefits

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This role offers opportunities for career growth, professional development, and collaboration with a talented team of professionals. It requires a strong understanding of shopper marketing principles, excellent communication skills, and the ability to work effectively in a fast-paced environment.

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About Us

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We are a dynamic organization dedicated to delivering innovative solutions and building strong relationships with our customers and partners. We value creativity, teamwork, and excellence in all aspects of our business.

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