Digital Marketing Strategist for Asia Pacific Region

3 days ago

Sydney, New South Wales, Australia PSI Full time

Marketing Opportunities at PSI

About the Role

We are seeking a highly skilled Digital Marketing Strategist to lead our marketing efforts in the Asia Pacific region. This dynamic role requires a deep understanding of digital marketing strategies and their execution. As part of our team, you will be responsible for developing and implementing global account-based marketing and strategy, working closely with Business Development on sales support initiatives, and managing PR contacts in industry/paid advertisements/placements.

Responsibilities:

  • Oversee global account-based marketing and strategy
  • Work closely with Business Development on sales support initiatives
  • Manage and maintain PR contacts in industry/paid advertisements/placements
  • Help develop content marketing strategy in support of sales and marketing
  • Prioritize engagement with key audiences – HCPs, patients, prospective clients, clients
  • Ensure industry and GDPR compliance across all digital channels with web development
  • Write/create, editorial content for publications, including interviews, social media content, video, essays, email
  • Maintain high attention to detail to ensure accuracy and consistency among all content
  • Work closely with talent acquisition team to maintain employment branding standards
  • Develop social media strategy across channels, both for company brand and sales
  • Assist in client-facing digital initiatives, branding, and recruitment initiatives
  • Perform market research (both real-time and traditional) on a regular basis

Qualifications

  • Bachelor's degree in communication, journalism, PR, marketing, or related field
  • At least 4-6 years of digital management experience in Asia Pacific region
  • Experience in a global or cross-regional role
  • Effective third-party vendor management experience or experience working in an agency
  • Strong writing and editing experience
  • Working knowledge of pharmaceutical regulatory and compliance environment a plus.
  • Capable of managing multiple projects at once with high attention to detail
  • Comfortable in a dynamic, fast-paced environment
  • Strong organization skills
  • Excellent verbal, written and interpersonal communication skills
  • Executive presence and ability to deliver presentations in small and large groups at all organizational levels

Estimated Salary: $120,000 - $180,000 per year

Benefits

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Diverse and inclusive work environment

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