Senior Content Strategist

20 hours ago


Sydney, New South Wales, Australia Lendi Group Full time
{"Job Title": "Senior Content Strategist", "Job Description": "Job Summary

Lendi Group is a dynamic and innovative company that operates a multi-brand strategy across Aussie Home Loans and Lendi. We're revolutionising the industry with best-in-class technology and a suite of tools that takes the hard work out of home loans.

We're passionate about fostering an environment where our team members feel valued and supported, and we celebrate everyone's unique identity.

The Senior Content Strategist will be responsible for leading Lendi Group's content strategy and SEO initiatives to drive organic traffic growth and enhance online presence. This role will oversee the newsroom rhythm, write SEO-driven content, and serve as an ambassador for the company's CVP and content framework.

Key Responsibilities
  • Lead the newsroom rhythm, ensuring timely and impactful content creation.
  • Develop and drive the organic content strategy across both brands, with a key focus on SEO and organic traffic growth.
  • Serve as an ambassador for the company's CVP and content framework, ensuring alignment with overall business goals.
  • Lead an onshore and offshore team, partner with agency and internal and leverage AI to scale content creation.
Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is preferred.
  • Minimum of 8-10 years of experience in content strategy, SEO, and digital marketing.
  • Proven track record of developing and executing successful content and SEO strategies.
  • Strong understanding of SEO tools and best practices, including keyword research, on-page optimization, and link building.
  • Exceptional writing and editing skills, with the ability to create compelling content that drives engagement and conversion.
  • Experience leading and managing a team of content writers, with strong leadership and mentorship abilities.
  • Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
  • Strong analytical skills and the ability to use data to drive decision-making and strategy refinement.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
What We Offer
  • A dynamic and innovative work environment.
  • Opportunities for professional growth and development.
  • The chance to make a significant impact on the future of AI at Lendi Group.
Benefits
  • We're Flex First – We've embraced a hybrid, flexible working model that adapts to team members needs and lifestyles.
  • A vibrant, relaxed, yet professional culture.
  • Wellness initiatives with a strong focus on psychological safety.
  • We offer generous Paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
  • An additional week's Loyalty Leave each year after reaching 3 years' service.
  • A 24/7 Employee Assistance Program service providing counselling and support.
About Us

We're committed to building a diverse and inclusive community for everyone at Lendi Group. Creating a culture that is representative of the world we live in makes us better people and our organisation gains tangible benefits, ultimately this creates a melting pot of creativity.

", "lang_code": "en-US"}

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