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Senior Content Strategist

2 months ago

Sydney, New South Wales, Australia Are Media Full time
About the Role

The Senior Content Strategist - Shopping is a key leadership position responsible for driving the shopping content strategy across all digital brands and verticals at Are Media.

This role reports into the Head of Shopping and works closely with the Head of Affiliate to execute the digital content shopping strategies across all brands, driving and identifying opportunities to diversify revenue and collaborating with stakeholders and internal partners to develop projects that improve efficiencies and grow audiences, and help the business grow affiliate revenue and achieve yearly budget.

Key Responsibilities
  • Develop and Execute Shopping Content Plans: Help develop, deliver, and report on brand-specific monthly shopping content plans, in collaboration with the Head of SEO and Head of Affiliate, and deliver to Digital Editors.
  • Lead by Example: Share editorial, audience, and affiliate knowledge with the business as needed and lead by example as the head of the Shopping Content Team.
  • Edit and Review Content: Edit work by Shopping Content team members across the sites, as required, to ensure quality and brand values are upheld, providing feedback and support where needed.
  • Liaise with Stakeholders: Liaise with stakeholders to ensure seamless workflow and implementation of the monthly shopping plans and seasonal/calendar-based initiatives between the Head of Affiliate, SEO CoE, DSI, as well as the Shopping Content and Digital Editorial Content teams.
  • Manage and Optimize Content: Manage the workflow around updating and republishing of top-performing shopping content, ensuring it adheres to best-practice for SEO and affiliate conversion.
  • Identify Emerging Opportunities: Help identify and implement emerging or currently untapped content solutions for digital shopping content, to help grow Are Media's affiliate capabilities.
  • Provide Data-Driven Insights: Cultivate a strong data-based understanding of Are's digital brands' audiences, and the revenue capabilities and opportunities across all verticals – sharing insights in a monthly report to relevant stakeholders.
Requirements
  • Minimum 4 Years' Experience: Minimum 4 years' creating content in a digital environment.
  • Technical Skills: Experience with content management systems, affiliate network platforms, and analytic tools.
  • Preferred Skills: Preferred experience with WordPress, Conductor, Power BI.
  • Content Strategy and Leadership: Strong understanding and experience in optimizing digital content for affiliate and shopping revenue, strong content ideation, strategy, and output skills, strong leadership and mentoring skills, with previous management experience.
  • Financial and Commercial Acumen: Financial and commercial acumen; knowledge of affiliate revenue drivers for websites, social platforms, and digital sales processes.
  • Stakeholder Management: Stakeholder management.