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Digital Analytics Specialist

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Brisbane, Queensland, Australia beBeeAnalytics Full time $105,000 - $144,500

Make a real impact in the lives of veterans and their families by taking on this pivotal role.

RSL Queensland is a dynamic not-for-profit organisation delivering innovative programs and initiatives that support veterans and their families.

Job Description:
  • Own the Google Analytics 4 stack, end-to-end setup, configuration, and continuous optimization, underpinned by a solid measurement framework.
  • Run Google Tag Manager like a pro: datalayer maintenance, custom event tracking, variables & triggers, plus routine audits to keep our data accurate and compliant.
  • Deliver actionable insights, not just data: explore advanced GA4 segments, identify journey drop-offs, and package findings into plain-language recommendations and dashboards (Looker Studio or similar) that non-technical teams can act on.
  • Fuel experimentation: translate analytics into high-impact test hypotheses, help define success metrics, and partner with our e-commerce testing specialist on A/B and multivariate website testing.
  • Master attribution & audiences: refine channel-ROI models, build first-party audiences across Google & Meta, and sync segments from BigQuery/CDPs for smarter targeting and insights.
  • Champion data governance & privacy: uphold naming conventions, QA checklists, automated alerts, and privacy-centric tagging solutions, so our analytics are future-ready.

Key Requirements:

  • Hands-on GA4 ownership (implementation and ongoing optimization).
  • Deep GTM expertise.
  • SQL / T-SQL and BigQuery (or equivalent) skills to query GA4 export tables and join CRM / transactional data for unsampled, holistic insights.
  • Proficiency in Looker Studio (or a similar tool).
  • Evidence of using analytics to unlock revenue or engagement growth.