Manager - Digital Analytics

3 weeks ago

Brisbane, Queensland, Australia RSL Queensland Full time

Join to apply for the Manager - Digital Analytics role at RSL Queensland

1 day ago Be among the first 25 applicants

Join to apply for the Manager - Digital Analytics role at RSL Queensland

This range is provided by RSL Queensland. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$140,000.00/yr - A$160,000.00/yr

Direct message the job poster from RSL Queensland

RSL Queensland is a dynamic, not-for-profit organisation delivering innovative programs and initiatives that support veterans and their families. Funding our vital work is the Dream Home Art Union, proudly RSL Queensland – Australia's largest and most successful not-for-profit prize home lottery.

As our lottery's proud custodian, the Commercial & Investments department is thrilled to announce this pivotal role, Manager – Digital Analytics, to ensure insights from digital analytics are used to drive growth, engagement, and efficiency.

Key responsibilities include for the Manager - Digital Analytics:

  • Own the GA4 stack: end-to-end setup, configuration, and continual optimisation, underpinned by a solid measurement framework.
  • Run GTM like a pro: dataLayer maintenance, custom event tracking, variables & triggers, plus routine audits that keep our data accurate and compliant.
  • Deliver insight, not just data: explore advanced GA4 segments, identify journey drop offs, and package findings into plain-language recommendations and dashboards (Looker Studio or similar) that non-technical teams act on.
  • Fuel experimentation: translate analytics into high-impact test hypotheses, help define success metrics, and partner with our eCommerce testing specialist on A/B and multivariate website testing.
  • Master attribution & audiences: refine channel-ROI models, build first-party audiences across Google & Meta, and sync segments from BigQuery/CDPs for smarter targeting and insights.
  • Champion data governance & privacy: uphold naming conventions, QA checklists, automated alerts, and privacy-centric tagging solutions, so our analytics are future-ready.

To be competitive for this opportunity, you'll offer:

  • 5+ years in digital analytics, with 3+ years at senior analyst or manager level.
  • Tertiary qualifications in Analytics, BI, Computer Science or equivalent commercial experience.
  • Experience with data querying languages (e.g. T-SQL / SQL).
  • Demonstrated experience in translating analytics into high-impact test hypotheses to help drive CRO.

Applications close at 5pm Wednesday 20 August 2025.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing, Product Management, and Analyst
  • IndustriesCommunity Services and Technology, Information and Media

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