Data-Driven Engagement Manager

5 days ago


Melbourne, Victoria, Australia ClearCompany Full time
Job Description
Brandbank Group is looking for a Data-Driven Engagement Manager to lead the development and execution of data-driven customer engagement initiatives across our fashion brands – Seed Heritage, Commonry, and Unison. As the ideal candidate, you will play a pivotal role in shaping and evolving our CRM strategy to maximise customer lifetime value.

The successful applicant will be responsible for devising customer lifecycle marketing strategies for onboarding, retention, and reactivation, including designing and executing targeted omni-channel campaigns (email, SMS, social) to drive customer engagement. You will also build an A/B testing framework to optimise lifecycle programs and campaign effectiveness.

You will utilise customer data and segmentation techniques (e.g., RFM) to enhance personalisation and provide regular reports and insights, making data-driven recommendations to key stakeholders. Additionally, you will serve as a platform expert driving adoption of Emarsys capabilities and oversee the implementation and management of CRM tools and technologies.

The ideal candidate will possess expertise in customer segmentation, analytics, and data-driven decision-making, as well as experience with CRM platforms (Emarsys highly regarded). Strong project management, communication, and collaboration skills are essential for this role, along with a customer-first mindset and a passion for creating engaging experiences.

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