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Senior Marketing Analyst

1 week ago

Melbourne, Victoria, Australia Australia and New Zealand Banking Group Limited Full time
About the Job

We are seeking a highly skilled Strategy & Proposition Marketing Manager to join our team in Melbourne, focused on ANZ Plus Home Loans. As a key member of our marketing team, you will be responsible for designing and building customer journeys that deliver personalised 1:1 experiences to acquire, engage and retain ANZ Plus Home Loan customers.

Responsibilities:
  • Developing and delivering integrated 1-1 below the line personalised experiences
  • Analysing and segmenting data to establish key target audiences for campaigns
  • Defining the customer journey and building out best-in-class messaging that's relevant for the channel
  • Measuring, optimising, and stopping campaigns based on key performance metrics
Requirements:
  • Extensive data-driven campaign experience including the ability to lead end-to-end design, delivery, and management of 1-1 integrated marketing communications which drive customer engagement
  • Excellent written and verbal communication skills and experience in working with creative agency and in-house partners to develop campaign creative, messaging, ensuring alignment to brand guidelines, tone of voice, and strategic objectives