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Data-Driven Campaign Manager

1 week ago

Melbourne, Victoria, Australia ANZ Full time
About the Job

We're looking for a Data-Driven Campaign Manager to join our team, focused on driving customer acquisition, engagement, and retention through data-driven marketing strategies.

The successful candidate will be responsible for developing and implementing data-driven campaigns, leveraging segmentation and targeting techniques to deliver high-performing marketing communications.

Key Responsibilities

  • Analysing campaign performance data to identify areas for improvement and optimisation.
  • Developing and executing data-driven marketing strategies, leveraging segmentation and targeting techniques.
  • Collaborating with creative agencies and partners to develop and productionise campaign messaging.
  • Working with product owners and capability teams to develop and operationalise new personalisation capabilities.