Chief Data Strategist

6 days ago

Cleveland, Queensland, Australia beBeeDigitalInsights Full time US$140,000 - US$150,000
Director of Digital Insights

This role is ideal for a professional with expertise in digital marketing analytics, data management, and reporting. The incumbent must possess strong business acumen and leadership capabilities to drive performance and growth.

  • Strategic Leadership
    • Must be able to translate complex data into actionable recommendations for stakeholders.
    • Collaborate with cross-functional teams (Marketing, Product, Finance) to align marketing strategies with business objectives.
    • Lead a team of analysts or data specialists, fostering a culture of continuous improvement.
  • Digital Insights
    • Develop and manage key performance indicators (KPIs) across digital channels (social, programmatic, display, email).
    • Analyze campaign performance and customer behavior to generate insights.
    • Conduct A/B testing and conversion rate optimization analysis.
  • Data Management & Reporting
    • Oversee the collection, integration, and governance of marketing data from multiple platforms.
    • Automate and streamline reporting processes to ensure timely delivery of insights.
    • Collaborate with data engineering teams to ensure data quality and accessibility.

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