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Marketing Specialist

3 weeks ago

Melbourne, Victoria, Australia beBeeSpecialist Full time $130,000 - $140,000
Job Title: Marketing SpecialistThe Role:

The Marketing Specialist plays a pivotal role in shaping and executing a comprehensive marketing strategy across various portfolios.

This position is responsible for developing and delivering integrated marketing initiatives that drive meaningful engagement and improve conversion across the organization's direct marketing ecosystem.

Key Responsibilities:
  • Lead the design of omnichannel marketing communication experiences, including journey design and stand-alone campaign design.
  • Coordinate the delivery of omnichannel marketing activities that deliver against the marketing objectives, stakeholder needs, and divisional goals.
  • Leverage data and insights to identify opportunities and implement continuous improvements to improve in-market campaigns and journeys.
  • Support operational cadence by providing strategic insights into nominated forums.
Requirements:
  • A tertiary qualification in Marketing, Business, or a related discipline, or equivalent industry experience.
  • 5+ years in business-to-consumer discipline with a strong emphasis on communications strategy, 1:1 marketing/journey design, preferably in a large matrix-structured corporate organization.
  • Proven ability in designing personalized, omni-channel communication journeys and working with cross-functional teams to implement and continuously optimize the journeys.
  • Ability to clearly articulate business challenges and direct outcomes through effective planning.
  • Proven experience in leading and coordinating stakeholder groups in dynamic environments to achieve positive business outcomes.
  • Strong presentation, communication, and written skills, and financial acumen.
  • Understanding of agile project management tools.
  • Advanced PowerPoint and Excel skills, and good application of all other Microsoft Office packages.
  • Experience with marketing automation tools, including Salesforce Marketing Cloud.
What We Offer:
  • A flexible and informal work environment which helps bring balance between work and home.
  • Generous discounts on home and car insurance policies and roadside care.
  • Great discounts across all resorts.
  • Discounts from corporate partners that are updated monthly.