Ambitious Marketing Professional Wanted

1 day ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $85,000
Job Description

We are seeking a creative and results-driven Marketing Specialist to develop and implement effective marketing strategies that drive brand visibility and patronage. The ideal candidate will have a flair for creativity, strong business acumen, and a passion for the hospitality industry.

The successful applicant will be responsible for building our restaurant's presence across digital and traditional platforms, creating targeted campaigns, and engaging with local audiences to drive customer engagement and loyalty. This role requires a professional with excellent communication and storytelling skills, as well as the ability to manage multiple projects under tight deadlines.

Key Responsibilities:

  • Develop compelling campaigns that promote seasonal dishes, special events, and brand initiatives tailored to our customer base.
  • Manage content creation for digital channels including social media, newsletters, and the website to ensure ongoing customer engagement.
  • Coordinate photo and video shoots in collaboration with creative partners to build a strong visual identity for the brand.
  • Engage with local influencers, community groups, and organizations to foster brand partnerships and awareness.
  • Plan and execute local area marketing efforts such as flyers, in-store signage, and partnerships with nearby businesses.
  • Monitor customer feedback and online reviews to identify trends and implement improvements in communication and service presentation.
  • Prepare marketing reports that evaluate campaign outcomes and make recommendations for future initiatives.
  • Organize small-scale events and promotional activities that align with the brand and encourage repeat visits.

Requirements

  • AQF Associate Degree, Advanced Diploma, or Diploma in marketing, communications, business, or related field.
  • Minimum 3 years of hands-on marketing experience preferably in hospitality or food and beverage.
  • Excellent communication and storytelling skills with a customer-first mindset.
  • Proven ability to manage social media platforms and use tools such as Meta Business Suite, Mailchimp, Canva, or similar.
  • Strong organizational skills with the ability to manage multiple projects under tight deadlines.
  • Creative eye for design and content creation.
  • Confident in analyzing marketing data to make informed decisions and recommendations.

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