Ambitious Digital Marketing Strategist

3 days ago

Sydney, New South Wales, Australia beBeeDigitalMarketing Full time $120,000 - $140,000
Role Summary

We are seeking an ambitious and data-driven professional to lead customer acquisition and drive strategic growth.

Main Responsibilities:
  • Lead performance marketing efforts, working with our agency to scale acquisition on key paid channels.
  • Develop and execute paid social content strategies, focusing on creative, post-click experience, and algorithmic optimisations.
  • Establish a continuous test-measure-learn process to optimise paid social content performance, collaborating with local content and regional online marketing teams.
  • Monitor campaign performance to derive actionable insights, maintaining a regular reporting cadence and tracking KPIs.
  • Work with the regional product marketing team to scale a successful referral program that drives customer advocacy and viral growth.
  • Build and manage partnerships that support customer acquisition goals, working closely with external platforms and brands.
  • Develop strategies for building, growing, and converting new sign ups and app downloads.
Key Qualifications:
  • 4+ years of experience in a high-intensity growth marketing or performance marketing role, with a proven track record of driving customer acquisition across digital channels.
  • Driven and self-motivated, with a focus on finding creative ways to scale and grow.
  • Highly skilled in data analysis, using insights to drive better strategies and inform key decisions.
  • Experience scaling paid campaigns on platforms such as Google, Meta, YouTube, and TikTok.
  • Strong experience working on successful partnerships with sound unit economics.
  • Demonstrated use of AI tools to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

Achieving these responsibilities requires a forward-thinking approach, embracing innovation and leveraging data-driven insights to drive results.

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