Senior Brand Manager

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Job Title:

Senior Marketing Specialist

Job Description:

We are seeking a talented and experienced Senior Marketing Specialist to join our team. As a key member of the marketing department, you will be responsible for shaping and executing our brand vision and marketing strategy to drive brand awareness, engagement and growth across all channels.

As the Senior Marketing & Communications Manager, you will need to be able to work strategically, while still getting your hands dirty with day-to-day activities such as copy writing and website updates. You will be the Go-to-Market (GTM) leader developing integrated, creative and data-driven marketing campaigns.

Key responsibilities include:

  • Day-to-day management of the marketing activities including creative development, paid media execution and performance tracking to meet business goals and targets.
  • Develop and execute on our direct marketing acquisition and retention strategy including integration with our mandatory member service communications.
  • Manage digital channel lead optimisation.
  • Oversee brand positioning to ensure a consistent brand identity across all touchpoints.
  • Develop and execute on our internal and external communications strategy to increase employee engagement and brand awareness.
  • Develop and execute our social media strategy including content development and engagement monitoring.
  • Lead, motivate and develop the marketing team.
  • Analyse market trends, customer insights, and competitive landscape to inform activities.

Our ideal candidate will have:

  • 5-10 years in similar roles, preferably within the financial services industry.
  • Solid understanding of the advertising requirements within the regulated financial services environment.
  • Experience developing and implementing integrated marketing campaigns.
  • Experience developing and implementing direct marketing acquisition and retention strategies.
  • Solid understanding of digital channels including website, paid media and social media.
  • Experience managing internet banking / mobile banking platforms ideal.
  • Advanced communication skills (written/verbal).
  • Strong attention to detail.
  • Deadline and results driven.
  • Experience leading and engaging high-performing teams.
What We Offer:

We offer a dynamic and supportive work environment that fosters collaboration, creativity and growth. Our company is committed to delivering exceptional service to our members and we are looking for individuals who share this commitment.

About Us:

Our organisation is dedicated to supporting those who protect and serve our country for over 65 years. We are a member-owned bank, here for our members first, helping them to achieve their financial goals with a range of competitive products and personalised service.

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