Senior Brand Manager

3 days ago


Sydney, New South Wales, Australia McPherson's Consumer Products Pty Ltd Full time

Direct message the job poster from McPherson's Consumer Products Pty Ltd

Employee Experience | Executive Coaching | Change & Transformation | Project Management | Diversity & Inclusion | Organisation & Leadership…

12 month Maternity Leave Position - Senior Brand Manager - Lady Jane (commencing mid October)

Join McPherson's as a Senior Brand Manager and play a key role in leading the transformation of one of Australia's most iconic brands, Lady Jane. In this high-impact position, you will drive the strategic direction driven by deep consumer insights, manage key initiatives, and oversee the development and execution of innovation and communication strategy across Australia and New Zealand.

At McPherson's, we proudly supply some of Australia's most trusted health, beauty, and wellness products. ASX listed, our portfolio includes five iconic household brands: Manicare, Lady Jayne, Dr. LeWinn's, Swisspers, and Fusion. With a strategic focus on expanding these brands, we operate across the pharmacy, grocery, and e-commerce channels throughout the Asia-Pacific region.

With the business going through a significant transformation, this is a rare opportunity to take full ownership of this brand, repositioning it for growth. You'll guide its evolution, working closely with cross-functional teams to drive growth and ensure alignment with our bold vision for the future. This role offers not only the chance to shape the future of Lady Jane but also to experience tremendous professional growth and learning in a fast-paced, dynamic environment where your leadership will make a lasting impact.

Key Accountabilities:

• Trends and Insights: Develop a deep understanding of category and consumer trends to create innovative, long-term brand strategies.

• Portfolio and Brand Strategy: Craft and implement brand strategies that meet business goals and growth targets across various markets, with a focus on differentiation and long-term success.

• Innovation: Collaborate cross-functionally to create a 3-year innovation pipeline that drives category growth and meets consumer needs.

• Communication: Lead communication strategies and rolling 12-18 month media plans to build brand equity, embracing new marketing techniques and ensuring campaign performance and ROI.

• Budget Management: Efficiently manage brand budgets and provide accurate monthly forecasting.

• Leadership and Collaboration: Mentor junior team members and collaborate with internal and external stakeholders to foster a high-performance culture.

About you:

• Bachelor's degree in marketing or commerce, or related field.

• Minimum 5 years' experience working within either FMCG and/or the pharmacy industry.

• Demonstrated strengths in leading brand strategy and execution coupled with comprehensive understanding of brand planning and innovation management.

• Demonstrated passion for brands with consumer centric mindset.

• Strong project management and cross functional leadership skills.

• Commercially & financially savvy including sales and margin tracking, and advertising & promotion effectiveness.

• Superior written and verbal communication skills, highly organised, with keen attention to detail and can work effectively within time constraints.

• Experiencing mentoring and developing junior team members.

Ready to make an impact? Apply now to be part of a company that values innovation, transformation, and the power of effective communication. Visit www.mcphersons.com.au to learn more.

McPherson's Consumer Products is an equal opportunity employer who welcomes applications from all ages and genders, Aboriginal and Torres Strait Islander people, people with disabilities, LGBTQI+ and diverse ethnic and cultural backgrounds. Please visit our website for more information about our company www.mcphersons.com.au

Seniority level
  • Seniority levelNot Applicable
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesManufacturing

Referrals increase your chances of interviewing at McPherson's Consumer Products Pty Ltd by 2x

Sign in to set job alerts for "Senior Brand Manager" roles.Senior Brand Manager - Healthcare / Rx / Scale Up

Sydney, New South Wales, Australia 2 weeks ago

Director, APAC Marketing & Communications

North Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 3 days ago

Sydney, New South Wales, Australia $175,000.00-$215,000.00 4 days ago

Sydney, New South Wales, Australia 2 days ago

Sydney, New South Wales, Australia A$150,000.00-A$170,000.00 2 weeks ago

Darlington, New South Wales, Australia 2 months ago

Sydney, New South Wales, Australia 2 weeks ago

Senior Customer Marketing Manager (12-month Parental Leave Cover)

Sydney, New South Wales, Australia 2 weeks ago

Eastwood, New South Wales, Australia 3 weeks ago

Sydney, New South Wales, Australia 3 days ago

Sydney, New South Wales, Australia 4 weeks ago

Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 4 days ago

Country Manager - Australia & New Zealand

Sydney, New South Wales, Australia 2 hours ago

Macquarie Park, New South Wales, Australia 2 weeks ago

North Sydney, New South Wales, Australia 3 hours ago

Customer Lifecycle Program Manager, AU Marketing

Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 2 days ago

Sydney, New South Wales, Australia 1 day ago

Sydney, New South Wales, Australia 2 days ago

Sydney, New South Wales, Australia 3 days ago

Associate Director/Director, Performance Marketing (Bangkok Based, relocation provided)

Sydney, New South Wales, Australia 6 days ago

Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 4 days ago

Senior Product/Program Manager, Customer Experience, APAC CX PM team

Sydney, New South Wales, Australia 3 hours ago

Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 2 days ago

Chatswood, New South Wales, Australia 3 hours ago

Padstow Heights, New South Wales, Australia 1 week ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr
  • Senior Brand Manager

    2 weeks ago


    Sydney, New South Wales, Australia EHPlabs Full time

    Senior Brand Manager - FMCGDirect message the job poster from EHPlabs EHPlabs is on the hunt for a bold, creative, and strategic Senior Brand Manager – Beverage to take our fast-growing FMCG and functional beverage portfolio to the next level.This is a career-defining opportunity to lead end-to-end brand building for one of the most exciting health &...

  • Senior Brand Manager

    3 weeks ago


    Sydney, New South Wales, Australia Buscojobs Full time

    Overview Work for a global FMCG company with some of the world's most trusted and iconic brands.Be part of an exciting business where employees are recognised and career growth is supported.At Pepsi Co, you can Dare for Better.You can help build a world where there are more possibilities for more people, no matter what role you hold.Together, we'll make a...

  • Senior Brand Manager

    3 hours ago


    Sydney, New South Wales, Australia Vittoria Food & Beverage Full time

    About the RoleWe're on the lookout for an exceptional Senior Brand Manager to join our marketing team. In this pivotal role, you'll work closely with key business functions to nurture and grow our much-loved, well-known brands in both the supermarket and foodservice channels.We're looking to expand our team—but we're not after just anyone. We're seeking a...

  • Senior Brand Manager

    4 minutes ago


    Sydney, New South Wales, Australia Vittoria Food & Beverage Full time

    About the RoleWe're on the lookout for an exceptional Senior Brand Manager to join our marketing team. In this pivotal role, you'll work closely with key business functions to nurture and grow our much-loved, well-known brands in both the supermarket and foodservice channels.We're looking to expand our team—but we're not after just anyone. We're seeking a...

  • Senior Brand Manager

    2 weeks ago


    Sydney, New South Wales, Australia Lion Pty Ltd Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Create Alert Join a fast-growing spirits division with Four Pillars & Vanguard at its heart Shape strategy, drive campaigns, and mentor a high-performing marketing team Leading beverage company | Strong focus on our people | Hybrid flexibility Lion Marketing Here...


  • Sydney, New South Wales, Australia Senior Interior Designer Full time

    BMF have an exciting opportunity for a talented Senior Account Manager with proven experience working with large retail brands to join our team.As Senior Account Manager you will drive the day-to-day workflow of your client's business, while developing a broader understanding of their business needs and competitive set.You'll work closely with the project...

  • Senior Brand Manager

    2 weeks ago


    Sydney, New South Wales, Australia Lion Inc Full time

    Join a fast-growing spirits division with Four Pillars & Vanguard at its heart Shape strategy, drive campaigns, and mentor a high-performing marketing team Leading beverage company | Strong focus on our people | Hybrid flexibility Lion Marketing Here at Lion, we don't settle for ordinary.We're passionate about crafting exceptional brands that bring people...

  • Senior Brand Manager

    3 weeks ago


    Sydney, New South Wales, Australia Connect APAC Full time

    Direct message the job poster from Connect APAC Connect APAC are exclusively partnering with a repeat client in the Beverage space - this organisation is one of the fastest growing brands in the FMCG market, leading the way in innovation and quickly become an established leader in their category.Brand Managers are encouraged to apply.Key Responsibilities ...

  • Senior Brand Manager

    2 weeks ago


    Sydney, New South Wales, Australia Brown-Forman Full time

    CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Quote from Hiring Manager As a Senior Brand Manager at Brown-Forman, you will have the opportunity to shape the future of iconic brands.You'll be at...

  • Senior Brand Manager

    3 weeks ago


    Sydney, New South Wales, Australia Lion Inc Full time

    Join a fast-growing spirits division with Four Pillars & Vanguard at its heartShape strategy, drive campaigns, and mentor a high-performing marketing teamLeading beverage company | Strong focus on our people | Hybrid flexibilityLion MarketingHere at Lion, we don't settle for ordinary. We're passionate about crafting exceptional brands that bring people...