Senior Brand Manager

Direct message the job poster from McPherson's Consumer Products Pty Ltd

Employee Experience | Executive Coaching | Change & Transformation | Project Management | Diversity & Inclusion | Organisation & Leadership…

12 month Maternity Leave Position - Senior Brand Manager - Lady Jane (commencing mid October)

Join McPherson's as a Senior Brand Manager and play a key role in leading the transformation of one of Australia's most iconic brands, Lady Jane. In this high-impact position, you will drive the strategic direction driven by deep consumer insights, manage key initiatives, and oversee the development and execution of innovation and communication strategy across Australia and New Zealand.

At McPherson's, we proudly supply some of Australia's most trusted health, beauty, and wellness products. ASX listed, our portfolio includes five iconic household brands: Manicare, Lady Jayne, Dr. LeWinn's, Swisspers, and Fusion. With a strategic focus on expanding these brands, we operate across the pharmacy, grocery, and e-commerce channels throughout the Asia-Pacific region.

With the business going through a significant transformation, this is a rare opportunity to take full ownership of this brand, repositioning it for growth. You'll guide its evolution, working closely with cross-functional teams to drive growth and ensure alignment with our bold vision for the future. This role offers not only the chance to shape the future of Lady Jane but also to experience tremendous professional growth and learning in a fast-paced, dynamic environment where your leadership will make a lasting impact.

Key Accountabilities:

• Trends and Insights: Develop a deep understanding of category and consumer trends to create innovative, long-term brand strategies.

• Portfolio and Brand Strategy: Craft and implement brand strategies that meet business goals and growth targets across various markets, with a focus on differentiation and long-term success.

• Innovation: Collaborate cross-functionally to create a 3-year innovation pipeline that drives category growth and meets consumer needs.

• Communication: Lead communication strategies and rolling 12-18 month media plans to build brand equity, embracing new marketing techniques and ensuring campaign performance and ROI.

• Budget Management: Efficiently manage brand budgets and provide accurate monthly forecasting.

• Leadership and Collaboration: Mentor junior team members and collaborate with internal and external stakeholders to foster a high-performance culture.

About you:

• Bachelor's degree in marketing or commerce, or related field.

• Minimum 5 years' experience working within either FMCG and/or the pharmacy industry.

• Demonstrated strengths in leading brand strategy and execution coupled with comprehensive understanding of brand planning and innovation management.

• Demonstrated passion for brands with consumer centric mindset.

• Strong project management and cross functional leadership skills.

• Commercially & financially savvy including sales and margin tracking, and advertising & promotion effectiveness.

• Superior written and verbal communication skills, highly organised, with keen attention to detail and can work effectively within time constraints.

• Experiencing mentoring and developing junior team members.

Ready to make an impact? Apply now to be part of a company that values innovation, transformation, and the power of effective communication. Visit to learn more.

McPherson's Consumer Products is an equal opportunity employer who welcomes applications from all ages and genders, Aboriginal and Torres Strait Islander people, people with disabilities, LGBTQI+ and diverse ethnic and cultural backgrounds. Please visit our website for more information about our company

Seniority level

• Seniority levelNot Applicable

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesManufacturing

Referrals increase your chances of interviewing at McPherson's Consumer Products Pty Ltd by 2x

Sign in to set job alerts for "Senior Brand Manager" roles.Senior Brand Manager - Healthcare / Rx / Scale Up

Sydney, New South Wales, Australia 2 weeks ago

Director, APAC Marketing & Communications

North Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 3 days ago

Sydney, New South Wales, Australia $175,000.00-$215, days ago

Sydney, New South Wales, Australia 2 days ago

Sydney, New South Wales, Australia A$150,000.00-A$170, weeks ago

Darlington, New South Wales, Australia 2 months ago

Sydney, New South Wales, Australia 2 weeks ago

Senior Customer Marketing Manager (12-month Parental Leave Cover)

Sydney, New South Wales, Australia 2 weeks ago

Eastwood, New South Wales, Australia 3 weeks ago

Sydney, New South Wales, Australia 3 days ago

Sydney, New South Wales, Australia 4 weeks ago

Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 4 days ago

Country Manager - Australia & New Zealand

Sydney, New South Wales, Australia 2 hours ago

Macquarie Park, New South Wales, Australia 2 weeks ago

North Sydney, New South Wales, Australia 3 hours ago

Customer Lifecycle Program Manager, AU Marketing

Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 2 days ago

Sydney, New South Wales, Australia 1 day ago

Sydney, New South Wales, Australia 2 days ago

Sydney, New South Wales, Australia 3 days ago

Associate Director/Director, Performance Marketing (Bangkok Based, relocation provided)

Sydney, New South Wales, Australia 6 days ago

Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 4 days ago

Senior Product/Program Manager, Customer Experience, APAC CX PM team

Sydney, New South Wales, Australia 3 hours ago

Sydney, New South Wales, Australia 2 weeks ago

Sydney, New South Wales, Australia 2 days ago

Chatswood, New South Wales, Australia 3 hours ago

Padstow Heights, New South Wales, Australia 1 week ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

---