Senior Marketing Manager

1 week ago

Melbourne, Victoria, Australia Flybuys Full time
About Us

Flybuys is a leading rewards program with a strong presence in the Australian market. With over 9 million active members, we offer a unique opportunity for individuals to earn rewards and discounts on their daily purchases.

Our company culture is built on flexibility, innovation, and collaboration. We believe in empowering our team members to work remotely and prioritize their well-being. Our core values include being united, relevant, passionate, generous, and doing the right thing.

Your Team

We're looking for a talented individual to join our marketing team, which is responsible for driving business growth through strategic marketing initiatives. Our team is passionate about creating engaging content and experiences that resonate with our members.

Your Role

As a Senior Marketing Manager - Media Strategy Lead, you will be responsible for leading the development and execution of our annual paid media strategy. This will involve:

  • Collaborating with cross-functional teams to identify business goals and develop targeted marketing campaigns.
  • Managing media agency relationships to ensure seamless execution of media strategies.
  • Staying up-to-date with industry trends and advancements in martech and adtech.
  • Developing and maintaining strong relationships with media vendors and partners.
  • Providing strategic recommendations to enhance media approaches and drive business growth.
Paid Media Roadmap

As a key member of our marketing team, you will be responsible for shaping our annual marketing plans and quarterly roadmaps. This will involve:

  • Collaborating with the Head of Program Marketing to develop and prioritize key initiatives.
  • Identifying and prioritizing opportunities to enhance capabilities across the AdTech and MarTech stack.
  • Developing digital audiences strategy and defining Martech requirements for Program Marketing.
  • Representing the Program Marketing Team for cross-functional projects and providing updates to the team.
  • Working with Marketing Managers embedded in different squads to prioritize paid media projects and actions.
Team and Stakeholder Management

As a Senior Marketing Manager - Media Strategy Lead, you will be responsible for ensuring key stakeholder collaboration and prioritizing projects in line with overall business priorities. You will also be expected to:

  • Inspire and motivate the Media Team and the wider Program Marketing team.
  • Foster a collaborative and innovative team environment.
  • Serve as a trusted advisor by cultivating relationships with stakeholders to improve their understanding and knowledge of paid media principles.
Your Experience

We're looking for a candidate with a strong marketing background and a minimum of 6 years' experience in a leadership role. You should have a deep understanding of martech and paid media, as well as analytical and decision-making skills. Additionally, you should be able to:

  • Develop and inspire a team to achieve high performance.
  • Use data and insights to inform decision-making.
  • Work effectively with cross-functional teams to achieve common goals.
Your Benefits

We offer a range of benefits to our valued team members, including:

  • Flybuysflex - work from anywhere, measured on outcomes.
  • Two well-being days per year.
  • Volunteer leave.
  • Ongoing learning and development programs and opportunities.
  • My Coles and Wesfarmers team member discount card.
  • Be Well Programs - Mind/Body/Soul.
  • Quarterly All Team events.
  • Hybrid social events.
  • New starter kit merchandise.

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