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Senior SEO Strategist

2 months ago

Melbourne, Victoria, Australia Willows Landing Senior Living Full time
About the Role

We are seeking a highly skilled Senior SEO Specialist to join our team at Willows Landing Senior Living. As a key member of our digital marketing team, you will be responsible for developing and implementing comprehensive SEO strategies to drive business growth and improve online visibility.

Key Responsibilities
  • Develop and execute SEO strategies to improve search engine rankings and drive organic traffic
  • Conduct thorough keyword research and analysis to inform content creation and optimization
  • Manage and optimize on-page elements, including meta tags, titles, and descriptions
  • Build and maintain high-quality backlinks through link building and outreach efforts
  • Monitor and analyze website analytics to inform SEO strategies and measure success
  • Collaborate with cross-functional teams to ensure SEO best practices are integrated into all marketing efforts
  • Stay up-to-date with the latest SEO trends and algorithm updates to ensure our strategies remain effective
Requirements
  • 4+ years of experience in an SEO specialized role
  • Knowledge and experience across technical SEO, including crawlability, indexability, and site speed
  • Understanding of UX and design principles and how they impact SEO
  • eCommerce CMS management experience, ideally with Shopify or Shopify Plus
  • Previous experience in account management and client communications
  • Strategic thinking and analytical skills
  • Effective communication and project management skills
What We Offer

As a Senior SEO Specialist at Willows Landing Senior Living, you will have the opportunity to work with a dynamic and innovative team to drive business growth and improve online visibility. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.