Digital Customer Experience Specialist

6 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $160,000 - $185,000
Customer Engagement Specialist

We are seeking a talented and innovative Customer Engagement Specialist to join our team. As a key member, you will be responsible for designing and optimising automated customer journeys across digital channels.

This role is at the heart of our customer engagement strategy, using insight, creativity, and technical know-how to build personalised, timely, and relevant communications that deepen customer relationships and drive retention.

Key Responsibilities:
  • Design and optimise automated campaigns (email, SMS, in-app) that guide customers through lifecycle touchpoints, including welcome, retention, win-back, and beyond.
  • Translate marketing and customer segment strategies into actionable programs that increase engagement and retention.
  • Enhance the customer experience by identifying friction points and using automation to deliver seamless, consistent, and relevant digital experiences.
  • Collaborate cross-functionally with internal teams to ensure loyalty and automation programs are aligned, integrated, and on-brand.
  • Owning creative direction, ensuring loyalty and automation content is clear, compelling, and aligned with brand standards and values.
  • Measure performance metrics like open rates, retention, and customer lifetime value, sharing insights and making data-driven recommendations for optimisation.
About You:
  • Tertiary qualified in Marketing, Communications, Digital Media, or a related field.
  • 2-3 years of experience in loyalty, CRM, automations, and/or digital marketing, ideally in a fast-paced or collaborative environment.
  • Proven experience in designing and executing automated customer journeys across email, SMS, and digital channels using platforms such as Oracle Eloqua, Braze, Dotdigital, Klayvio, etc.
  • Strong understanding of customer segmentation, personalisation, and lifecycle marketing principles.
  • Understanding of data privacy regulations (GDPR, spam compliance, deliverability, etc).
Benefits:
  • Be part of a proudly Australian business with a strong reputation and values-driven culture.
  • Work alongside a supportive and skilled team passionate about innovation, creativity, and customer experience.
  • Get hands-on experience with leading marketing automation and digital platforms as part of a broader digital transformation roadmap.

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