Digital Customer Experience Manager

2 days ago

Melbourne, Victoria, Australia beBeeDigital Full time $100,000 - $120,000

Delivering exceptional digital experiences is at the heart of our mission to empower people to rediscover all the emotions of sound.

As a key player in the global hearing care retail market, we operate through a network of over 9,000 points of sale across 26 countries and 5 continents.

The role of Digital Marketing Specialist focuses on managing all aspects of digital marketing for an end-to-end customer experience.

This requires a data-first approach to digital marketing campaigns, with always-on optimisation. The role will also involve working closely with our Global teams in Milan, Italy.

Key Responsibilities

  • Coordinate and optimise digital marketing campaigns:
    • Manage delivery of digital campaigns and brief content producers to generate engaging content for our digital ads.
    • Work closely with brand and campaign managers to ensure digital campaigns align with ATL direction.
    • Develop and own our tracking framework, including Paid Search, Display, and EDM.
  • Deliver performance reporting and insights:
    • Work hands-on with digital analytics platforms and supplier portals/data.
    • Own and deliver accurate and regular reporting on digital channel performance.
  • Optimise website content for SEO and landing pages:
    • Work closely with our SEO agency to optimise content on the website for SEO traffic.
    • E nsure clinic information is accurate and up-to-date across our online directories.
  • Monitor and manage social channels:
    • Coordinate the resolution of customer enquiries received via social media messages and comments.
    • Brief in monthly content calendars required for organic posting.
  • Support strategic planning:
    • Support the Head of Digital in developing strategic plans for digital marketing investment.

About You:

A tertiary qualification in a relevant discipline, such as Digital Marketing or Marketing, is essential. Strong analytical skills and experience with MS Excel are also required.

Essential Skills:

  • 3+ years' experience in developing and executing digital marketing campaigns.
  • Experience in a multi-channel retail environment.
  • Strong customer-facing communication skills.
  • Project management skills and ability to work effectively with international teams.
  • Experience in campaign management, ad copywriting, and content production.

Desirable Skills:

  • Proven track record of delivering successful digital marketing campaigns.
  • Experience working with digital analytics platforms.
  • Knowledge of SEO principles and best practices.

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