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Growth Marketing Strategist
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Demyst is a pioneering data technology company that's revolutionizing the way enterprises manage data. Our mission is to simplify workflows, eliminate key challenges, and drive significant improvements in business outcomes through data workflow automation.
Job Title: Growth Marketing ManagerWe're seeking a highly skilled Growth Marketing Manager to join our team and help us scale our marketing efforts. As a key member of our marketing team, you'll be responsible for developing and implementing creative and data-driven strategies to drive awareness, nurture leads, and drive MQL conversions.
Key Responsibilities:- Develop and automate marketing activities and content across all products, audiences, and use cases to optimize awareness, nurture leads, and drive MQL conversions.
- Craft, optimize, and scale high-quality messaging, content, and collaterals at both segment and account-based levels, working in cross-functional collaboration with product managers and sales professionals.
- Take a data-driven approach, tracking and analyzing performance metrics to measure the effectiveness of campaigns and content - reporting regularly on campaign performance and KPIs.
- Oversee and execute website changes and management using Demyst's CMS, campaign manager, and analytics tools, creating scripts and workflows that enhance marketing efficiency.
- Design and execute growth hacking strategies, both direct and via alliances or other indirect channels, evangelizing new avenues of growth.
- Conduct market research, and experiment with innovative approaches to boost engagement and lead generation.
- Explore and implement new technologies, such as automation and Large Language Models (LLMs), to enhance marketing outcomes.
- 3-5 years of successfully driving top-of-funnel pipeline and MQLs.
- Bachelor's degree in marketing (or similar).
- Proven experience in a growth-focused role, with workflow automation or similar technologies and Financial Services audiences desired.
- Strong understanding of digital marketing channels and techniques.
- Excellent technical writing skills with the ability to create compelling content.
- Ability to manage multiple projects simultaneously and adapt to changing priorities.
- Innovative mindset with a passion for experimenting with new technologies.
- Operate at the forefront of data workflow automation and innovation, and work with the largest industry players in an emerging field that is fueling growth and technological advancement globally.
- Have an outsized impact in a rapidly growing team, offering real autonomy and responsibility for client outcomes.
- Stretch yourself to help define and support something entirely new.
- Distributed team and culture, with fully flexible working hours and location.
- Collaborative, inclusive, and dynamic culture.
- Generous benefits and compensation plans.
- ESOP awards available for tenured staff.
- Join an established, and scaling data technology business.