Marketing Specialist for Customer Acquisition

3 days ago

Melbourne, Victoria, Australia beBeeGrowth Full time $150,000 - $250,000
Marketing Growth Specialist Role

We are seeking a skilled marketing professional to drive growth and scale our customer acquisition efforts. The ideal candidate will have a strong analytical mind and experience in developing and executing successful channel strategies that align with overarching marketing goals.

This role is ideal for someone who thrives in a fast-paced environment, understands PLG dynamics, and is eager to rapidly test and innovate in the evolving landscape of AI-driven marketing.

Key Responsibilities
  • Develop and execute data-driven acquisition growth strategies, setting ambitious and measurable goals for volume and efficiency
  • Own the end-to-end strategy and execution from ideation and targeting to creative optimization and performance analysis
  • Utilize A/B testing and other experimentation methodologies to continuously refine ad creative, audience targeting, and bid strategies
  • Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency
  • Partner with teams across Brand, Product, and Data Engineering to ensure your channels are delivering against targets
Requirements
  • 3+ years of experience in Growth or Digital Marketing
  • Curiosity to adopt new marketing strategies, tools, and AI-powered solutions to gain an edge
  • Strong analytical skills with experience in A/B testing, conversion rate optimization, and funnel analysis
  • Experience building performance marketing channels from scratch, balancing effort vs reward to prioritize more impactful returns
  • You thrive in a fast-moving environment and are not intimidated by ambiguity or change
Benefits
  • Equity & ownership: We're building something massive, and we want you to share in the upside
  • Competitive salary & growth path: As we grow, your role and compensation grow with it
  • Generous paid time off: At least 20 days fully disconnect each year, with a flexible policy beyond that
  • Parental leave that grows with you: 12 to 26 weeks full pay, based on tenure
About Us

We believe creativity and energy are better face-to-face - so we spend 3 days a week in the office and the rest where you work best.

We hold a high bar and move with intent. You'll get the clarity, trust, and ownership to meet it - and a team that pushes to do the best work of our lives.

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