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Senior Manager, Sales Content and Enablement
2 months ago
We are seeking a highly skilled Senior Manager, Sales Content and Enablement to join our team at Square Inc. This role will play a critical part in our sales efforts, enabling our sales and account management teams to win with narratives, insights, sales content, and training.
Key Responsibilities- Develop and own the Afterpay merchant value proposition, and create merchant-focused messaging programs to support its use across sales, account management, and B2B marketing channels.
- Work with sales leaders to develop a deep understanding of the sales process and create narratives and sales content materials to effectively position the Afterpay proposition, differentiate our offering, and overcome objections.
- Own the creation of sales materials across a range of formats and channels, and partner with sales, account management, B2B marketing, and product teams to align enablement programs with business objectives, ensure consistent messaging, and address gaps.
- Partner with data science, insights, research, and strategy teams to develop compelling insights and proof points that demonstrate the positive impact of Afterpay on merchant partners.
- Ensure strong positioning and messaging of the Afterpay product suite to merchants, and support account-based marketing initiatives.
- Collaborate on the production of case studies and testimonials that highlight the success of Afterpay partners, and own the deployment of our sales content platform, ensuring maintenance of sales materials and the adoption of best-in-class enablement tools.
- Track and analyze the effectiveness of enablement programs and initiatives, using data to assess performance and make data-driven recommendations for improvements.
- Minimum of 7 years of experience in marketing.
- 3+ years of experience in B2B marketing providing support to sales and retention teams is a plus.
- Deep understanding of the sales process.
- Experience with enterprise deal cycles is a plus.
- Experience developing strategic messaging platforms, including brand positioning and value proposition frameworks.
- Strong writing and storytelling skills, with experience creating strong and customized RFP submissions and sales content.
- Experience working with data and insights to craft sales narratives.
- Comfort with ambiguity, ability to adapt quickly to changing goals and objectives, and be effective in a fast-paced and highly dynamic environment.
- Outstanding communication and problem-solving skills, with minimal guidance.
- Google Slides and PowerPoint skills, with strong attention to detail.
Square Inc. is a globally distributed company, and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business hours as part of this role. We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer, committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process.
