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Enterprise Business Development Representative
2 months ago
We are seeking a highly motivated and results-driven Enterprise Business Development Representative to join our team at Asana. As a key member of our sales team, you will be responsible for generating a pipeline for our enterprise customer segment by targeting new contacts and departments to educate them on the value of Asana and initiating new sales cycles.
Key Responsibilities- Generate pipeline for enterprise account executives by researching target customer accounts and personas, and creating customized messaging leveraging existing Asana use cases and industry trends across lines of business to drive qualified opportunities and account expansion.
- Leverage multi-channel outbound prospecting approach to help build a repeatable process, and proactively implement new and existing processes.
- Cultivate value-driven conversations with multiple Director and VP-level personas across complex cross-functional teams, and consistently create compelling messaging and events to achieve meeting goals.
- Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR, and understand where to leverage customized vs. scaled approaches to optimize sales-qualified opportunities.
- Update activity metrics, meetings, SQO, and pipeline every week, and proactively identify gaps between prospecting inputs and outputs.
- Effectively execute high-impact trials, meeting SLA requirements, and leverage territory heat maps and buyer's journey to triage target accounts with ABM strategy.
- Understand Asana use cases, relevant workflows, and ways that Asana can deliver value, and be comfortable differentiating Asana from the competition.
- Implement time management strategy, segmenting time blocks for account research, strategic outreach, and scaled outreach.
- Minimum of 1 year of sales development experience with at least 6 months of outbound experience.
- Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator.
- Proven success in driving outbound prospecting strategy and process to high-level personas and decision-makers to achieve pipeline goals.
Asana is a leading work management platform that helps teams orchestrate their work, from small projects to strategic initiatives. We are committed to building a diverse, equitable, and inclusive company that upholds an inclusive environment where all people feel that they are equally respected and valued.
