Senior Marketing Strategist

3 days ago

Sydney, New South Wales, Australia Myob Full time
Drive Growth and Revenue as a Senior Growth Marketing Manager

This role is ideal for a results-driven, analytical customer-focused growth marketer who thrives in a fast-paced environment and is passionate about driving revenue and optimising customer journeys through data-driven marketing efforts.

Key Responsibilities:

  • Develop and implement multi-channel campaigns to drive high-quality enquiries across a range of financial services and products from our engaged network of employees.
  • Monitor, analyse, and optimise the entire lead-to-sale funnel in collaboration with marketplace partners to ensure high conversion rates and seamless customer experience.
  • Work closely with external partners to ensure that our products and services are effectively marketed and sold through their platforms, driving improvements in the conversion of leads to customers.
  • Use data analytics to measure performance, identify opportunities for improvement, and optimise the sales funnel for maximum impact.
  • Drive continuous testing and experimentation of product capabilities and marketing campaigns to improve messaging, targeting, and channel mix for lead generation and sales performance.

Requirements:

  • 8+ years in growth marketing with core responsibility for commercial, growth outcomes.
  • Strong understanding of performance marketing channels, including email marketing, paid search, social media advertising, and app marketing.
  • Highly technical operator with the ability to communicate effectively with product and engineering teams.
  • Experience in funnel optimisation, and conversion rate optimisation.
  • Analytical mindset with the ability to interpret data and make informed decisions to improve performance.
  • Exceptional project management skills, with the ability to work cross-functionally and manage multiple priorities.
  • Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external partners.

Compensation and Benefits:

The estimated salary for this role is between $120,000 - $180,000 per annum, depending on experience. Additionally, you will receive a comprehensive benefits package, including health insurance, retirement plan, and paid time off.

About Myob:

We are a leading provider of cloud-based accounting software for small businesses and accountants. Our mission is to empower business owners to succeed by providing them with the tools and resources they need to manage their finances effectively.

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