Strategic Email Campaign Manager

2 days ago

Sydney, New South Wales, Australia beBeeDataLed Full time
Job Title: Lead Lifecycle Campaign Planner

At our company, we're here to help businesses supercharge their operations. We achieve this by automating routine tasks, surfacing actionable insights and connecting organizations with the right data, advisors and tools.

How you'll make an impact:

You will play a crucial role in shaping and managing global and regional email campaign strategy. By monitoring contact frequency, email engagement and opt out, you'll drive meaningful customer interactions and experiences while supporting core business objectives.

As a data-led strategic thinker, you will provide guidance on campaigns that balance stakeholder needs with best practice and customer experience. You will work closely with stakeholders (e.g. Regional Marketing, Product Marketing, and Partnership teams) to understand and align on objectives and priorities, enabling you to strategically scope, plan, and reverse brief campaign recommendations.

To deliver on campaign commitments, you will work hand in glove with the Marketing Automation Team Lead, Regional and Ops Comms and their team of locally embedded Marketing Automation Specialists to translate stakeholder briefs into effective and timely executions and track all key performance metrics such as deliverability, opt-outs, and engagement.

Responsibilities:

  • Own the entire customer communications calendar (Small Business and Accountant & Bookkeeper Partners), operating as the

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