Amazon Ads Account Manager

1 month ago

Sydney, New South Wales, Australia Cognizant Full time
Job Title: Amazon Ads Account Manager

We are seeking a highly skilled and dynamic Amazon Ads Account Manager to join our team at Cognizant. As an Amazon Ads Account Manager, you will play a crucial role in driving successful advertising campaigns for our clients on Amazon's platform.

Key Responsibilities:
  • Develop Media Strategies: Create and implement effective media strategies for advertisers, aligning with their goals and objectives. Regularly evaluate campaign performance and make data-driven recommendations for optimization.
  • Ad Format Adoption and Account Reactivation: Encourage and guide advertisers in adopting various ad formats such as Sponsored Brands (SB), Sponsored Brands Video (SBV), and Sponsored Display (SD). Proactively identify and reactivate inactive accounts to expand advertising reach.
  • Brand Store Establishment and Refreshes: Collaborate with advertisers to establish brand stores on Amazon and ensure periodic content refreshes for brand enhancement. Present strategies and coordinate with advertisers to deliver engaging brand experiences.
  • Account Performance Enhancement: Leverage reports and analytics to enhance account performance and visibility. Provide detailed recommendations to managed accounts, including optimization opportunities and best practices.
  • Video Campaign Coordination: Initiate discussions with advertisers regarding the use of video templates and coordinate the creation and execution of video campaigns. Ensure seamless integration of video content into advertising strategies.
  • Account Optimization: Evaluate and optimize scheduled rules within relevant tools to enhance account performance and optimization. Implement rule-based automation to streamline campaign management.
  • Financial Management: Monitor and follow up on Account out of Balance, Proforma Invoice, and Release Order to ensure timely and accurate financial transactions.
  • Bulk Operations: Utilize bulk operations to drive large-scale optimization and efficiency across managed accounts. Implement strategies to minimize manual efforts and maximize productivity.
Requirements:
  • Bachelor's Degree: In Marketing, Advertising, or a related field.
  • Proven Experience: In managing Amazon Advertising campaigns.
  • Knowledge: In-depth knowledge of Amazon Advertising platform or Google Ads (Search Engine Marketing Platform), including Sponsored Brands, Sponsored Brands Video, Sponsored Display, and brand store management.
  • Skills: Strong analytical skills and ability to interpret data to drive actionable insights. Excellent communication and presentation skills, with the ability to effectively interact with clients and internal stakeholders.
  • Language: Excellent verbal and written skills in Mandarin.

Cognizant is a global community with more than 300,000 associates around the world. We foster an innovative environment where you can build the career path that's right for you. Our commitment to diversity and inclusion: Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome.

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